SALES LEADS LATAM: McDonald’s, Tito’s Handmade Vodka, Glovo…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • McDonald’s Argentina

Arcos Dorados kicked off a review of its communication agencies in most of its’ Latin American markets. TBWA network has been awarded McDonald’s Argentinian market and platform at a regional level (through its Buenos Aires office), as well as Uruguayan, Venezuelan and Puerto Rican markets. In Uruguay, TBWA has also added digital duties.  Incumbent OMD has handled McDonald’s ad-buying business for more than a decade in the U.S. and globally. However, last October, the fast-food chain said it will conduct a review of its US$2 billion global media buying account.

 

 

 

  • Tito’s Handmade Vodka

Tito’s Handmade Vodka is set to expand its South American travel retail business in 2018.Tito’s, in collaboration with regional duty-free distributor Edrington Travel Retail Americas, will launch in Brazil, Argentina, Chile, Peru and Uruguay through Dufry. The partnership builds on existing retail partners, including UETA, DFASS, Bernabel, London Supply and Motta. The craft vodka brand has also confirmed new business in Chile and Peru domestic markets.

 

 

 

 

 

 

  • Glovo  

Spanish start-up Glovo has landed in Buenos Aires with its "multi-delivery on-demand" format. Glovo is an on-demand service that purchases, picks-up and delivers anything that is ordered through the app. The app, which is available on Google Play and Apple Store, continues expanding its operations in Latin America and is already working in Argentina, Chile, Peru, and Bolivia. The company’s goal is to reach more than 30 cities throughout Latin America. The company, created by the young Spaniard Oscar Pierre, was inspired by the American business model and applications such as Airbnb or Uber.

 

  • Cathay Pacific Airways

Discover the World and Cathay Pacific Airways have launched their new sales and marketing representation in Ecuador. This marks the 14th country in Latin America where Discover the World represents Cathay Pacific and its regional subsidiary, Cathay Dragon.Discover the World has also launched a portfolio of holidays to Chile, which signals a gradual expansion into Latin America since March 2017, when Discover the World started representing Cathay in Mexico.

 

2018 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Iberia

Iberia will launch a new route from London to Managua, Nicaragua, via Madrid in October, with three return flights per week.The new Iberia flight will be the sole direct link between Europe and Nicaragua, which is becoming a popular adventure and cultural tourist destination, offering great beaches for sun and surfing, climbing in the country’s volcanoes and hills, as well as charming colonial cities like Granada, founded in 1524.The Spanish airline is a market leader for flights between Europe and Latin America and is part of the IAG Group along with British Airways, Vueling, Aer Lingus and LEVEL.

 

 

 

  • Radisson Blu

Mexican real estate and investment firm Sun-Star Group, led by real estate developer Omar O’Rourke Martinez and his partner Thomas Wahl, celebrated the groundbreaking of the Radisson Blu Resort & Spa Ajijic, a luxury hotel at Lake Chapala, a popular destination located within 50 kilometers of Guadalajara, Mexico’s second-largest city.The resort is slated to open during the fourth quarter of 2019 and is estimated to create 200 construction and 80 full-time jobs.The Radisson Blu Resort & Spa Ajijic is the Sun-Star Group’s first property as part of its multi-unit agreement with Carlson Rezidor Hotel Group.

 

 

 

 

NEW FEATURES TO PORTADA'S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
-New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job - Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.


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Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2014. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.

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