Discover the World to Represent Cathay Pacific Airways in Ecuador

Discover the World and Cathay Pacific Airways have launched their new sales and marketing representation in Ecuador. This marks the 14th country in Latin America where Discover the World represents Cathay Pacific and its regional subsidiary, Cathay Dragon.

"Discover the World recently opened an office in Quito and a second location in Guayaquil and was looking to develop this marketplace," said Discover the World's Executive Vice President, Ian Murray. "Discover partnered with long-standing client Cathay Pacific to expand the airline's presence in Latin America."

Discover the World has also launched a portfolio of holidays to Chile, which signals a gradual expansion into Latin America since March 2017, when Discover the World started representing Cathay in Mexico.

"Cathay Pacific and Discover the World have been strategic partners for more than 20 years," said Eric Odone, Cathay Pacific's Vice President, Sales & Marketing, Americas. "With the support of Discover the World, Cathay Pacific has been able to grow its footprint in Latin America, which is a strategic and growing market for the airline. We are confident this expansion into Ecuador will fuel our continued success in the region."


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

We looked at the top 15 online retail sites visited by Hispanic shoppers in the US and how they scored in number of visitors in May 2018.


Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.