GolTV Acquires Live Broadcast Rights to Portugal’s Liga NOS

What: GolTV signed a multi-year deal to broadcast all of Portugal’s first division soccer league live matches, both in English and Spanish language.
Why it matters: Liga NOS has been increasing its world soccer status over the last few years, recently ranking seventh in the UEFA league rankings.

Starting August, with the 2017/2018 soccer season, GolTV will broadcast all of Portugal’s first division soccer league live games, also known as Liga NOS, or Primeira Liga. The deal includes the  broadcast of all matches in English and Spanish.

GolTV had already been airing Benfica’s home matches, the league’s top-ranking team since 2014. With this new deal, the broadcaster will add more weekly live games, approximately 150 per season. This includes those played by Liga NOS main teams Benfica FC, Porto and Sporting CP.

Nominate your candidates! Call for Entries: 2018 Golazo International Soccer Campaign Award!

The interest to expand its broadcasting rights is in response to a growing audience demand.

The league’s popularity is mainly growing among Hispanic audiences. Mexican soccer fans, more specifically, have been attracted to Liga NOS because several key Mexican players and former Liga MX stars have joined the Portuguese teams.

“We are very excited about the new upcoming Liga NOS season and the expansion of our partnership,” said Rodrigo Lombello, CEO of GolTV. “Our viewers will soon be able to watch all of their favorite teams and match-ups on GolTV. We’ve become the go-to network for all Portuguese soccer fans.”

Subscribe to Portada daily Sports Marketing Updates!

In recent months the network also has boosted its other Portuguese soccer properties, adding the Portuguese Cup and the Portuguese League Cup to the programming roster.

GolTV programming is carried on cable and satellite.


Editorial Staff

Portada Staff

MORE FROM PORTADA

Publicis Media’s Dan Donnelly: “At World Cup Years we Look at Opportunities to Engage Fans that Might not Always be Thinking about Soccer.”

Publicis Media’s Dan Donnelly: “At World Cup Years we Look at Opportunities to Engage Fans that Might not Always be Thinking about Soccer.”

Dan Donnelly leads the Sports division for Publicis Media. Donnelly will be one of the key participants at our Sports Marketing Forum in NYC on Sept. 13, (others include major marketers at Anheuser Busch, Mastercard and Allstate ) . Donnelly talks to Portada about the 2018 Soccer World Cup, the Publicis reorg, and more...


INTERVIEW: Gameloft Bets on Native Advertising

INTERVIEW: Gameloft Bets on Native Advertising

Gameloft, a leading global publisher of mobile video games, seeks to move up in the market with its offer to integrate ads into its video games.


Sizmek Buys Rocket Fuel for US $145 million

Sizmek Buys Rocket Fuel for US $145 million

Marketing platform Rocket Fuel has reached a definitive agreement to be privately acquired by Sizmek Inc. for US$2.60 per share in cash and an enterprise value of approximately US$145 million.Combined, the two companies connect more than 20,000 advertisers and 3,600 agencies to audiences in over 70 countries around the globe.