GolTV Acquires Live Broadcast Rights to Portugal’s Liga NOS

What: GolTV signed a multi-year deal to broadcast all of Portugal’s first division soccer league live matches, both in English and Spanish language.
Why it matters: Liga NOS has been increasing its world soccer status over the last few years, recently ranking seventh in the UEFA league rankings.

Starting August, with the 2017/2018 soccer season, GolTV will broadcast all of Portugal’s first division soccer league live games, also known as Liga NOS, or Primeira Liga. The deal includes the  broadcast of all matches in English and Spanish.

GolTV had already been airing Benfica’s home matches, the league’s top-ranking team since 2014. With this new deal, the broadcaster will add more weekly live games, approximately 150 per season. This includes those played by Liga NOS main teams Benfica FC, Porto and Sporting CP.

Nominate your candidates! Call for Entries: 2018 Golazo International Soccer Campaign Award!

The interest to expand its broadcasting rights is in response to a growing audience demand.

The league’s popularity is mainly growing among Hispanic audiences. Mexican soccer fans, more specifically, have been attracted to Liga NOS because several key Mexican players and former Liga MX stars have joined the Portuguese teams.

“We are very excited about the new upcoming Liga NOS season and the expansion of our partnership,” said Rodrigo Lombello, CEO of GolTV. “Our viewers will soon be able to watch all of their favorite teams and match-ups on GolTV. We’ve become the go-to network for all Portuguese soccer fans.”

Subscribe to Portada daily Sports Marketing Updates!

In recent months the network also has boosted its other Portuguese soccer properties, adding the Portuguese Cup and the Portuguese League Cup to the programming roster.

GolTV programming is carried on cable and satellite.


Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.