GolTV Acquires Live Broadcast Rights to Portugal’s Liga NOS

goltv

What: GolTV signed a multi-year deal to broadcast all of Portugal’s first division soccer league live matches, both in English and Spanish language.
Why it matters: Liga NOS has been increasing its world soccer status over the last few years, recently ranking seventh in the UEFA league rankings.

Starting August, with the 2017/2018 soccer season, GolTV will broadcast all of Portugal’s first division soccer league live games, also known as Liga NOS, or Primeira Liga. The deal includes the  broadcast of all matches in English and Spanish.

GolTV had already been airing Benfica’s home matches, the league’s top-ranking team since 2014. With this new deal, the broadcaster will add more weekly live games, approximately 150 per season. This includes those played by Liga NOS main teams Benfica FC, Porto and Sporting CP.

Nominate your candidates! Call for Entries: 2018 Golazo International Soccer Campaign Award!

The interest to expand its broadcasting rights is in response to a growing audience demand.

The league’s popularity is mainly growing among Hispanic audiences. Mexican soccer fans, more specifically, have been attracted to Liga NOS because several key Mexican players and former Liga MX stars have joined the Portuguese teams.

“We are very excited about the new upcoming Liga NOS season and the expansion of our partnership,” said Rodrigo Lombello, CEO of GolTV. “Our viewers will soon be able to watch all of their favorite teams and match-ups on GolTV. We’ve become the go-to network for all Portuguese soccer fans.”

Subscribe to Portada daily Sports Marketing Updates!

In recent months the network also has boosted its other Portuguese soccer properties, adding the Portuguese Cup and the Portuguese League Cup to the programming roster.

GolTV programming is carried on cable and satellite.


MORE FROM PORTADA

SOUNDING OFF: Lee Flynn- How to Use Marketing to Your Business’ Advantage

SOUNDING OFF: Lee Flynn- How to Use Marketing to Your Business’ Advantage

One way in which a company can stand out from the competition is through an excellent marketing strategy that not only attracts, but also retains customers. So what are some key parts of an excellent marketing strategy?


Only These Five Athletes Made it to the Time Magazine 100 List

Only These Five Athletes Made it to the Time Magazine 100 List

Only five athletes from around the world made it into the 100 Most Influential People of 2017 list, and only one of them isn't from the U.S.


RANKING: Top 10 Websites Most Visited by US Hispanics

RANKING: Top 10 Websites Most Visited by US Hispanics

Which websites do US Hispanics prefer? What activities do these sites allow them to do? Does gender play a role when it comes to choosing online media? Read on for the answers to these questions, drawn from comScore’s February 2016 ranking.