GolTV Acquires Live Broadcast Rights to Portugal’s Liga NOS

What: GolTV signed a multi-year deal to broadcast all of Portugal’s first division soccer league live matches, both in English and Spanish language.
Why it matters: Liga NOS has been increasing its world soccer status over the last few years, recently ranking seventh in the UEFA league rankings.

Starting August, with the 2017/2018 soccer season, GolTV will broadcast all of Portugal’s first division soccer league live games, also known as Liga NOS, or Primeira Liga. The deal includes the  broadcast of all matches in English and Spanish.

GolTV had already been airing Benfica’s home matches, the league’s top-ranking team since 2014. With this new deal, the broadcaster will add more weekly live games, approximately 150 per season. This includes those played by Liga NOS main teams Benfica FC, Porto and Sporting CP.

Nominate your candidates! Call for Entries: 2018 Golazo International Soccer Campaign Award!

The interest to expand its broadcasting rights is in response to a growing audience demand.

The league’s popularity is mainly growing among Hispanic audiences. Mexican soccer fans, more specifically, have been attracted to Liga NOS because several key Mexican players and former Liga MX stars have joined the Portuguese teams.

“We are very excited about the new upcoming Liga NOS season and the expansion of our partnership,” said Rodrigo Lombello, CEO of GolTV. “Our viewers will soon be able to watch all of their favorite teams and match-ups on GolTV. We’ve become the go-to network for all Portuguese soccer fans.”

Subscribe to Portada daily Sports Marketing Updates!

In recent months the network also has boosted its other Portuguese soccer properties, adding the Portuguese Cup and the Portuguese League Cup to the programming roster.

GolTV programming is carried on cable and satellite.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.