Call for Entries: Golazo International Soccer Award, NOMINATE by TONIGHT!

Portada is recognizing the important role of soccer marketing in the U.S. and Latin America by introducing the Golazo International Soccer Award. The Nine shortlisted nominees for the Golazo International Soccer Award pitch will battle it out in front of a jury at PortadaLat on June 7 in Miami! Who will come out on top? Nominate your candidates!

Golazo International Soccer Award

Agencies, including PR agencies, brand marketers and media properties are invited to nominate campaigns, concepts and ideas that substantially engage consumers in the U.S. or Latin America through soccer content.
Please specify (max 150 words)
Brand that is marketed and Name of your organization
Targeted Consumer (U.S. and/or Latin America)
Category of product you are promoting
Insights motivating the Campaign
Targeted Consumer Profile
Description of Campaign
Media used (including non-traditional)
(Expected) Results
NOMINATE here!

Sports Marketing content will be very important at PortadaLat on June 7-8 in Miami.

Programming will include:
THE GOLAZO INTERNATIONAL SOCCER CAMPAIGN PITCH:
JURY:
Felix Palau, VP at Tecate, Heineken
Ed Carias, Sr. Brand Manager at el Jimador Tequila - North American Region, Brown-Forman
(Shortlisted candidates will be voted on by Portada’s audience in May.)

DESCRIPTION: Nine shortlisted nominees for the Golazo International Soccer Award pitch battle it out in front of a jury! Who will come out on top?

HOW BRANDS SHOULD LEVERAGE SPORTS CONTENT
Felix Palau, VP of Tecate at Heineken
John Alvarado, VP Brand Marketing at Crown Imports
Ed Carias, Sr. Brand Manager at el Jimador Tequila - North American Region, Brown-Forman

DESCRIPTION:
Sports marketing experts discuss opportunities for brands to leverage sports content in order to better connect with the U.S. and Latin American consumer.

HAPPY HOUR IN HONOR OF THE LAUNCH OF PORTADA’S SPORTS MARKETING PROGRAM
Enjoy a glass of wine and toast to the launch of Portada’s new sports marketing initiative.

Check out the rest of the agenda here!


Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.