SALES LEADS LATAM: Western Union, Mars, Hilton…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA'S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICAN CONSUMERS! with newly introduced upgraded features (see at the bottom of this article. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322  or e-mail her at

Click here for previous Latam Sales Leads editions

  • Western Union

descargaMoney transfer service Western Union has appointed MullenLowe Mediahub to be its global media agency of record in a consolidated £250m account following a review that started back in May. MullenLowe Profero has been Western Union’s global digital media agency since 2006.MullenLowe Mediahub has created Team Union to serve the account, which will be based in London with 16 regional hubs across the Africa, Asia, Europe, the Middle East, and the Americas and local media buying in other countries.Western Union has reported advertising costs of US$166.3 million in 2015. In the U.S., it spent around US$20 million on measured media last year, according to Kantar Media.


  • Mars

descarga-2Mars has kicked off a media buying review in the U.K., China, India, Germany, Australia, New Zealand, Japan and Southeast Asia.Mars consolidated its global planning business with WPP's MediaCom in December 2014. Neither the U.S. nor LatAm will be affected by the review. The company owns brands including M&M's, Snickers, Twix, Dolmio, Uncle Ben's and Pedigree, splits out its media planning and buying operations.



  • Hilton

descargaHilton has outlined its plans to drive expansion in Latin America. Based on Hilton’s second quarter 2016 results and for the 12 months ended June 30, Hilton has opened approximately 20 new hotels in Latin America and has signed nearly 30 deals. Hilton now has more than 16,000 rooms trading across a portfolio of more than 90 hotels and resorts in Latin America. Additional hotels are expected to open by the end of this year in Colombia, Honduras, Mexico and Peru.Hilton maintains a strong pipeline of more than 50 projects and more than 7,750 rooms across Argentina, Belize, Chile, Colombia, Costa Rica, Ecuador, Honduras, Mexico, Panama, Paraguay, Peru and Uruguay. Hilton’s current portfolio in Latin America includes 10 brands, while its expansion plans in the region span seven of the company’s existing brands: Conrad Hotels & Resorts, Curio – A Collection by Hilton, Hilton Hotels & Resorts, DoubleTree by Hilton, Homewood Suites by Hilton, Hilton Garden Inn and Hampton by Hilton, with approximately 70% of the projects driven by focused-service brands.


  • Infinity Media FCB

nnnnAgency FCB Buenos Aires has announced the launch of its’ new media unit Infinity Media FCB, which will be led by Daniel Bloise. The agency will work aligned with those customers who require their services, providing expertise for brands that look for solidity and innovation in this area.




  • MullenLowe Profero

k8fo1be9_400x400As part of its expansion in Latin America, MullenLowe Profero will open an office in Colombia. The company will start operating from October. The agency has chosen Colombia as the second Latin-American country to open an office, following Brazil. The new unit will provide processes, methodologies and unique tools, accompanied by a know-how that contributes to the further growth of its’ business in Colombia. MullenLowe Profero is Mullen Lowe Group’s global digital marketing agency, which operates 15 offices worldwide and has more than 750 employees. The division works for brands like Unilever, Primark, Virgin Trains, Peninsula Hotels and Western Union, among others.



We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
-New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job - Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions...” and/or contact Research/Databases Sales Manager Silvina Poirier at


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

Get Portada Updates

LIST - Subscribe to Video - Sports - Travel - Entrepreneur


As Rapper Murs Sets World Record, Boost Mobile Connects with Multicultural Audiences

As Rapper Murs Sets World Record, Boost Mobile Connects with Multicultural Audiences

Los Angeles rapper Murs just broke the world record for the longest rap marathon after rapping for more than 24 hours straight. From a marketing perspective it is interesting that the endurance test was sponsored by Boost Mobile, a wireless service that mostly targets African-American and U.S. Hispanic consumers. We talked with Juan Chouza, ‎Associate Media Director at Mediavest | Spark (Boost Mobile's media agency).

Xaxis Acquires Triad Retail Media

Xaxis Acquires Triad Retail Media

WPP'S global programmatic media and technology platform Xaxis has acquired Triad Retail Media, a leading digital retail media specialist in the US.Triad Retail Media recently launched a Hispanic owned ad network.

SALES LEADS: BEF Foods, Buchanan’s, Wonderful Pistachios…

SALES LEADS: BEF Foods, Buchanan’s, Wonderful Pistachios…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.