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October 3, 2016

Local Planet Expands Into Latin America

International media agency network Local Planet has announced an expansion of its operations to Latin America with the official presentation of its regional leadership team and local agency partners.The first Latin American agencies to join the network are IGNIS Media Agency in Argentina, Media Management & Partners in Puerto Rico, Eurobusiness Market in Cuba, Avante Marketing & Medios in Miami and Plus Mobile as a regional partner. New partner agencies from other Latin American countries are under negotiation.

GroupM to Facebook:”Careless and Unfortunate”

Media buying agency network GroupM has issued a statement about Facebook’s recent announcement that its video metrics had been “artificially inflated.” GroupM characterizes this as “careless” and “unfortunate” and stresses the need for third-party verification.

Entravision & Chanclazo Studios Launch New Digital Content Initiative

Entravision Communications Corporation announced the launch of a new digital content initiative, in a effort with Chanclazo Studios, Inc. (“Chanclazo”), an digital production studio.The new digital content initiative is aimed at producing and distributing unique content to its growing media platforms and provide expanded digital marketing capabilities for advertisers at their Upfront event in New York City.