Antoinette Zel and Diego Prusky Launch Content Performance Firm “The Story Room”

What: Antoinette Zel & Diego Prusky create one-stop shop for brands targeting US Hispanic & Latin America.
Why it matters: Based in Miami, The Story Room’s client roster includes BBC Worldwide Latin America, Scripps Interactive/Food Network Latin America, Mattel / Barbie & American Girl, Sony Music, NBC Universal, Syfy, E! Entertainment Latino, Anheuser-Busch Presidente, Los Tigres del Norte, Marc Anthony, Gente de Zona and Marco Antonio Solis.

vvvvAntoinette Zel, a renowned multicultural media leader who has built and led iconic networks and advertising businesses, and Diego Prusky, an expert in digital strategy, software and platform development, have joined to create The Story Room, a new digital, content and performance marketing company specializing in the US Hispanic and Latin American markets.

Zel, former CEO of MTV Networks Latin America, ad agency La Comunidad and Robert Rodriguez’ El Rey Network, is CEO and Co-Founder of The Story Room, and Prusky, founder of InPulse Digital Marketing, a digital and social media marketing company, is its Chief Strategist, Co-Founder.

The Story Room will leverage Zel’s unique experience heading content-centric media businesses and Prusky’s digital expertise into a one-stop shop of digital services for brands targeting 700 million US Hispanic and Latin American online audiences.
“Every day and every minute there’s a robust digital conversation going on amongst US Hispanic and Latin American millennial audiences and it’s time for brands that have a story to tell to participate in the dialogue, with interesting and smart content strategies,” said Zel. “If television was how we built brands in yesteryear, today’s progressive brands know they are built in the digital space first with hyper-targeted creative narratives that deliver real audiences.”

Prusky added “I’ve been in the digital space for a long time and it is clear that today, compelling content alongside sharp audience targeting and paid media is the only route to real ROI in digital marketing. I am thrilled to partner with a well-known media pro like Antoinette, to expand our offering by leading our seasoned team of digital creatives to curate and amplify the online narratives of our clients; engaging content combined with optimized media will redefine what content marketing looks like for the US Hispanic and Latin American markets.”

The Story Room’s client roster includes BBC Worldwide Latin America, Scripps Interactive/Food Network Latin America, Mattel / Barbie & American Girl, Sony Music, NBC Universal, Syfy, E! Entertainment Latino, Anheuser-Busch Presidente, Los Tigres del Norte, Marc Anthony, Gente de Zona and Marco Antonio Solis.

Based in Miami, The Story Room has a staff of 50 employees across offices also in Mexico City, Buenos Aires and Montevideo.

Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA


SALES LEADS: AFM, Honda, Pfizer…

SALES LEADS: AFM, Honda, Pfizer…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.


Research and Databases up to 50% off: Holiday Sales at Portada!

Research and Databases up to 50% off: Holiday Sales at Portada!

From now and until December 23 you have the opportunity to buy an annual subscription to Portada's propietary research reports at a 40% discount. Simply go to the Research Plus Subscription page  type the Code "PORTADAHOLIDAY" (Price of annual subscription of at least 10 propietary research reports a year is US$ 599 instead of US$999!