Antoinette Zel and Diego Prusky Launch Content Performance Firm “The Story Room”

What: Antoinette Zel & Diego Prusky create one-stop shop for brands targeting US Hispanic & Latin America.
Why it matters: Based in Miami, The Story Room’s client roster includes BBC Worldwide Latin America, Scripps Interactive/Food Network Latin America, Mattel / Barbie & American Girl, Sony Music, NBC Universal, Syfy, E! Entertainment Latino, Anheuser-Busch Presidente, Los Tigres del Norte, Marc Anthony, Gente de Zona and Marco Antonio Solis.

vvvvAntoinette Zel, a renowned multicultural media leader who has built and led iconic networks and advertising businesses, and Diego Prusky, an expert in digital strategy, software and platform development, have joined to create The Story Room, a new digital, content and performance marketing company specializing in the US Hispanic and Latin American markets.

Zel, former CEO of MTV Networks Latin America, ad agency La Comunidad and Robert Rodriguez’ El Rey Network, is CEO and Co-Founder of The Story Room, and Prusky, founder of InPulse Digital Marketing, a digital and social media marketing company, is its Chief Strategist, Co-Founder.

The Story Room will leverage Zel’s unique experience heading content-centric media businesses and Prusky’s digital expertise into a one-stop shop of digital services for brands targeting 700 million US Hispanic and Latin American online audiences.
“Every day and every minute there’s a robust digital conversation going on amongst US Hispanic and Latin American millennial audiences and it’s time for brands that have a story to tell to participate in the dialogue, with interesting and smart content strategies,” said Zel. “If television was how we built brands in yesteryear, today’s progressive brands know they are built in the digital space first with hyper-targeted creative narratives that deliver real audiences.”

Prusky added “I’ve been in the digital space for a long time and it is clear that today, compelling content alongside sharp audience targeting and paid media is the only route to real ROI in digital marketing. I am thrilled to partner with a well-known media pro like Antoinette, to expand our offering by leading our seasoned team of digital creatives to curate and amplify the online narratives of our clients; engaging content combined with optimized media will redefine what content marketing looks like for the US Hispanic and Latin American markets.”

The Story Room’s client roster includes BBC Worldwide Latin America, Scripps Interactive/Food Network Latin America, Mattel / Barbie & American Girl, Sony Music, NBC Universal, Syfy, E! Entertainment Latino, Anheuser-Busch Presidente, Los Tigres del Norte, Marc Anthony, Gente de Zona and Marco Antonio Solis.

Based in Miami, The Story Room has a staff of 50 employees across offices also in Mexico City, Buenos Aires and Montevideo.

Join us at PORTADA Mexico!


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.



Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.