CHANGING PLACES: Richard Lennox, Silvina Garcia, Mark Taffet, Monica Couso…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's Career Board!)

Silvina Garcia was promoted from VP to senior VP of media planning and multiplatform strategy at Univision Communications. She has been with Univision since 2012.

Richard Lennox has joined Macy's as chief marketing officer. He succeeds Martine Reardon who left in May. Lennox was previously senior VP and CMO at Toys R Us. Prior to that he held executive roles at Zales and JWT.

image002reVolver Podcasts announces Mark Taffet, one of the most important television executives in boxing history and a pioneer in the boxing pay-per-view model, as a strategic advisor. Mark Taffet joined HBO in 1983 and in 1990 launched HBOPPV. After 32 years in HBO, Taffet launched his own company, Mark Taffet Media LLC (MTM), in January 2016 where he serves as president. Taffet earned a Bachelor of Arts in Economics from Rutgers University.


cousoMercy Hospital, a facility of HCA East Florida, has appointed Monica Couso as director of Marketing and Public Relations. In her new role, Couso is responsible for the development and implementation of marketing and communications plans for the facility, brand and service line marketing to consumers, strategic planning, external public relations and community outreach.Couso has more than 20 years of experience in communication, advertising/marketing, public relations and media management with a focus on the United States Hispanic market. Prior to joining Mercy Hospital, she held the position of marketing manager at Hialeah Hospital.Couso holds a Bachelor of Science in Communication degree from the University of Miami.



a09728ef67bc7451_orgTelemundo Phoenix / KTAZ announced that Octavio Pulido has been named Weekend News Anchor for Noticiero Telemundo Arizona, effective immediately.  Noticiero Telemundo Arizona airs Saturday and Sundays at 4:30 PM and 10 PM and is simulcast on Telemundo Tucson / KHRR.  Pulido will make his on-air debut on September 3.Pulido joins Telemundo Phoenix after working as an Associate News Producer, Video Journalist and fill-in Anchor at Univision Arizona / KTVW since 2011. Before this, Pulido also worked as a contributing writer and photographer for the San Diego Union-Tribune.Pulido earned a bachelor’s degree in Communications from the University of Texas at El Paso. Pulido is a member of the Arizona Latino Media Association and the National Association of Hispanic Journalists.



BFA_7839_923747-800x4702Kevin Martinez has joined Time Inc. as VP, group sales director for InStyle and StyleWatch. He was most recently publisher and chief revenue officer at Maxim. He succeeds Patrick Connors, who left the company. Prior to Maxim, Martinez served as publisher of Condé Nast magazine Details.



176a381Walton Issacson,New York, has appointed Christine Villanueva as senior VP, head of strategy. She was previously executive VP, strategy and analytics director at McCann New York.






AAEAAQAAAAAAAAleAAAAJDExMmU0ODY1LTBjOGYtNGVjZS1iMWE2LTZhYmMzNmZhY2U1YwBonin Bough is no longer chief media and e-commerce officer at Mondelez International. Bough joined Mondelez in 2012. Prior to that he was global director of social media at PepsiCo.





Obtain major insights about passion point marketing (Sports, Multicultural etc). PLUS: Get 1:1 introductions with senior brand and agency executives.

Editorial Staff

Portada Staff


John Alvarado on Corona’s New Light Beer: “It Will Be Synonymous With Success”

John Alvarado on Corona’s New Light Beer: “It Will Be Synonymous With Success”

We talked to John Alvarado, VP, brand marketing at Constellation Brands, about the launch of the new Corona Premier. It's the first time in 29 years that Corona distributors in the U.S. have found an opportunity to introduce a new product to the market, and they are very confident it will be well received by consumers.

Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce revealed its Fourth Annual State of Marketing Report, which gathers 3,500 responses from full-time marketing leaders around the world. The study's results show companies mainly compete according to customer experience, causing a shift in organizations' priorities and raising the bar for efficiency in terms of technology use.

4 Things We Learned From Expert App Marketers Like Rosetta Stone

4 Things We Learned From Expert App Marketers Like Rosetta Stone

Nowadays, apps are a big business opportunity. Marketers and data specialists need to work together to make the most of it. We talked to experts in app marketing to find out the ways in which the proliferation of apps has changed the marketing landscape in the last years.