Hispanic Online Video Ad Market to Grow to US $450 Million by 2020 (PORTADA RESEARCH)

The U.S. Hispanic Online Video Advertising Market will grow at a very high compounded annual rate of 45.2% from US $70 million in 2015 to US $450 million in 2020, according to a new Portada research report. Video Advertising targeting Hispanics (see table below) will be driven by the very high consumption of online video by Hispanics, particularly millennials.

 

 2015 2016E 2017E 2018E 2019E

2020E

Total U.S. Hispanic Digital Advertising 700 900 1060 1230 1340 1510
U.S. Hispanic Online Video Advertising 70 130 190 270 350 460
Online Video Growth Rate (YoY) 59% 73% 42% 29% 30%

Note: in US $ million Source: Portada Research Report

 

As can be seen in the table below , growth will be particularly accelerated by branded content videos. Among video ad-tipes, In-stream will continue to have the largest share, although out-stream will grow at a higher rate.

 

Table 2: Breakdown per Online Video Advertising Types

Online Video Advertising Types 2015E 2016E 2017E 2018E 2019Eh 2020E
In-Stream (Pre-Roll)

49

81.5 114.8 148.9 174.6 203.9
In-Banner 7 12.5 19.1 27.1 34.9 25.3
Outstream 7 15 26.8 43.3 62.8 90.6
Other (In-App, Content Discovery
New Interactive Types)
7 16.3 30.6 51.5 76.8 113.3
TOTAL 70 125.3 191.3 270.8 349.1 453.1
Growth 79% 52.7% 41.5% 28.9% 29.8%
Branded Content 21.00 37.6 57.4 81.2 104.7 135.9
TOTAL (Including Branded Content) 91 162.9 248.7 352 453.8 589

 

The report answers a myriad of questions, including the below:

• What Hispanic market volume is expected for different Online Video Advertising types by 2020, including In-Stream (Pre-Roll), In-Banner, Out-Stream and Native?
• What share of the Hispanic Online Video Advertising market will Facebook have in 2020?
• How are different Hispanic Online Video Advertising types priced?
• What content preferences do Hispanic online video audiences have?
• What are the key challenges for marketers targeting Hispanics via online video?

Get more info and acquire the Report "Online Video Advertising in the U.S. Hispanic market".


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).