CHANGING PLACES: Nestor Perinot, Marie Chalita, Jeff Ihaza…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
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Nestor Perinot has been appointed Cross Platform Ad Executive at CNN en Espanol. Perinot previously worked at Audio.Ad.
Marie Chalita is joining the editorial team of Hola USA as beauty and community editor based in New York City. Previously Chalita was responsible for Social Media and Community for the U.S. Hispanic market at Televisa Publishing. Among other titles, she managed the social media presence of Cosmopolitan en espanol in the United States.
Jeff Ihaza is the managing editor of Fusion Media Group (FMG) new English-language music vertical TrackRecord. TrackRecord is a digital project overseen by Univision’s new Music division that will publish daily news stories, in-depth features, profiles of diverse artists, video series, events and documentary projects. Previously Ihaza served as a host for Vice’s cable news channel Viceland and as a contributor to magazines like Fader, GQ and Gawker.
Jordi Oliveres, senior director of music at Univision, will oversee TrackRecord.
Telemundo 47 / WNJU has named Lynette Pinto Vice President of Marketing and Promotions, effective immediately. In this role, Pinto will be oversee the station’s creative services including advertising, marketing and branding. She will report to Cristina Schwarz, President and General Manager, Telemundo 47.Pinto is a seasoned marketing executive who has more than three decades of experience leading Hispanic market-focused advertising, branding and digital campaigns. She joins Telemundo 47 from the Latin American Multichannel Advertising Council (LAMAC), where she served as Vice President for Business Development. Pinto will oversee the station’s creative services including advertising, marketing and branding, and will also work closely with the newsroom. Pinto earned a bachelor’s degree from the University of Redlands and a Masters in Management (MiM) degree from the American Graduate School of International Management. She resides in Manhattan.
GroupM has promoted Susan Schiekofer to Chief Digital Investment Officer for GroupM in the U.S. She will be responsible for all digital implementation across GroupM agencies, reporting to Rino Scanzoni, Chief Investment Officer of GroupM U.S. Her appointment is effective immediately.Schiekofer will succeed advertising pioneer Ari Bluman, who passed away in May.
Univision Communications Inc. (UCI) has appointed Isaac Lee to the newly created position of Chief News, Entertainment & Digital Officer. Lee will continue to report to Randy Falco, president and chief executive officer of UCI. Lee will be responsible for UCI’s News, Entertainment, and Digital content across platforms, as well as the Company’s Music efforts. He will continue to oversee FMG, which includes UCI’s interests in FUSION and El Rey as well as The Root, The Onion, A.V. Club, Clickhole, Flama, Univision Digital and Univision Music. Additionally, he is leading the search that is underway for UCI’s new president of Entertainment. Lee has been leading journalistic teams for nearly 20 years at prominent publications serving Spanish-speaking audiences in the U.S. and Latin. He joined UCI in December 2010.
Nancy Hill is stepping down from her position as president and CEO of the American Association of Advertising Agencies from June 2017. She has been with the ad agency trade association since 2008.
Paul Franklin is CBS Television Distribution’s new president. Armando Nunez, who has overseen both CBS TD and CBS Studios International for the past four years, will now focus solely on his role as president and CEO of Studios International. Franklin was most recently executive VP and general sales manager at 20th Television and MyNetworkTV, where he spent 10 years.
Florida-based Schwartz Media Strategies, a public relations and digital media firm, has promoted Yudi Fernandez to Vice President, according to HispanicAd. Fernandez is active in the Miami community, serving as a member of the PRSA Miami Chapter and on the Greater Miami Chamber of Commerce Real Estate committee.