Susan Schiekofer Appointed Chief Digital Investment Officer at GroupM

What: GroupM has promoted Susan Schiekofer to Chief Digital Investment Officer for GroupM in the U.S.
Why it matters: Schiekofer succeeds Ari Bluman in Crucial Trading Role Ensuring GroupM Clients Have Access to Best Quality Digital Media.

8XtQZvQf_400x400GroupM, the global media investment management group,  announced the promotion of Susan Schiekofer to Chief Digital Investment Officer for GroupM in the U.S. She will be responsible for all digital implementation across GroupM agencies, reporting to Rino Scanzoni, Chief Investment Officer of GroupM U.S. Her appointment is effective immediately.

Schiekofer will succeed advertising pioneer Ari Bluman, who passed away in May.

Schiekofer has been a leader in the digital media space at WPP and GroupM companies since 1994. She founded the digital media offering at Ogilvy & Mather, which was later rebranded to Neo@Ogilvy, and worked on accounts such as IBM, TD Ameritrade and WebMD, among many others.

In 2010, Schiekofer joined MEC to head up the AT&T digital business, and soon became responsible for all of digital at MEC. In July of 2014, she moved to GroupM to lead digital investment for Maxus and MediaCom, and to assume responsibility for all of video.

“Susan’s impressive digital skill set coupled with her broader knowledge of trading best practices across media will ensure that GroupM continues to be the leader in advancing best practices, optimum media value and full accountability to the digital marketplace for the benefit of our clients,” said Rino Scanzoni. “As she continues to evolve and develop our Digital Trading capabilities, I could not think of a better person to succeed Ari, who not only made an indelible mark at GroupM, but across the entire industry.”

 

Get ready for #Portada16 on Sept. 14 and 15 in New York City! The Hispanic Sports Marketing Forum on September 14, and the 10th Annual Hispanic Advertising and Media Conference on September 15 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.