Identity’s Ordóñez to Speak in Data Marketing Forum at #PortadaLat

Maria Fernanda Ordóñez, SVP Media Director at Identity in New York City, is the latest high ranking media agency executive to confirm her presence at the Data Marketing Forum on June 8 at PortadaLat. To recognize the enormous impact Data Sciences have on Marketing and Advertising, Portada is adding a Data Marketing Forum at the first Day of #PortadaLat (June 8). The Forum will provide an in-depth look at Data Marketing targeting the U.S. Hispanic and Latin American consumer.

The Data Marketing Forum will be taking place on Day 1 of #PortadaLat. Get your Day 1 (or the Combo Day 1 and 2 Ticket) here!

Other Major Speakers at the Data Marketing Forum include:
Mebrulin Francisco, Partner, Director Marketing Analytics Multicultural, GroupM
Ana Crandell, Group Account Director, OMD Multicultural
Oscar Padilla, Senior VP of Marketing and Digital, Pulpo Media
Francisco Morillo, Digital Marketing Manager, Xoom
Jose Luis Valderrama, CEO and Founder, Hispanic Group

What they will explore:

THE IMPERATIVE: THE USE OF ANALYTICS TO INCREASE MULTICULTURAL MARKETING EFFICIENCY. A PRIMER
-How combining qualitative and quantitative data can deliver a holistic view of Hispanics
- What is Hadoop?
- Big Data vs. Small Data

DEFINING, REACHING AND CONNECTING WITH HISPANIC AUDIENCES

- How Big Data is reshaping the understanding of the Hispanic consumer.
- Benchmarks: How brands need to figure out internally how to measure their success against the Hispanic audience.

OFF-LINE ANALYTICS AND DIGITAL PRECISION

Learn from brand and agency partners reaching out to the Hispanic consumer how location and “off-line” analytics are transforming digital marketing.

The Data Marketing Forum will be taking place on Day 1 of #PortadaLat. Get your Day 1 (or the Combo Day 1 and 2 Ticket) here!


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