ONLINE VIDEO ROUND-UP: Video Trends, Mobile Surges in LatAm

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.

U.S./U.S. Hispanic Market

According to research by Nielsen, 32% of global respondents (and 22% of respondents in the U.S. and Canada) plan to cancel traditional TV subscriptions for online services. The survey involved 30,000 people in 61 countries.

And another Nielsen survey found that 66% of global respondents were seeing ads on their VOD content for products they do not want. 62% say they believe the ads are distracting, and 65% said they wish they could block all ads altogether. But 68% said they were ok with ads, as long as they kept the content free.

study by Ooyala's Global Video Index revealed that total mobile plays have grown 35% in the past year, and 170% since 2013. The study also found that mobile and tablets account for 26% of all online viewing in the world, up from 24% in 2014. And with the increasing popularity of OTT content, these numbers should continue to rise.

Sony has launched its PlayStation Vue streaming service in the United States after testing it for a year.

Verizon Digital Media Services has acquired video company Volicon in part of its effort to improve its OTT video services. Volicon has set itself apart for its specialization in video capture, archival, compliance monitoring and clip creation workflow for broadcasters.

The BBC and ITV are supposedly discussing a joint OTT video service venture. The BBC currently offers online transmission, but this move would take their video efforts to the next level.

fccThe Federal Communications Commission has voiced approval for the $55 billion Charter acquisition of Time Warner Cable, but will likely require conditions that involve efforts to slow down the expansion of online video. Charter promised to follow net neutrality rules for at least three years, and that it will not charge content companies to connect to Charter's servers.

New trends in online video monetization, measurement, engagement and many more aspects of the emerging OTT market will be explored at the Latin Online Video Forum during PortadaLat in Miami on June 8-9, 2016. Get your tickets at early bird price now!

Latin American Market

New stats from Colombia's Comisión de Regulación de Comunicaciones (CRC) show that less than three in 100 Colombians use the Internet as their primary video viewing platform. But of those that do consume online video, 76% use YouTube, 14.3% use social media and 9.7% use VOD platforms. Strangely, this data contrasts with the latest report from Ericsson, which claimed that a third of Colombians were using VOD services for TV viewing and that the country is leading in Latin American mobile video penetration.
Market research firm GfK found that Latin American media gfkconsumption on cell phones and tablets is more widespread than that of desktop computers, and that it will soon catch up to TV. The study also found that viewers in the region tend to watch an average of around 20 hours of TV per week and 17 hours of content on mobile and tablets. ESPN had commissioned the study to look at trends in media consumption in Latin America.
2btube, a platform for YouTube creators, is opening Latin American operations. The company tapped Hugo Tapia to serve as country manager in Mexico, where the company will open an office. Tapia will be in charge of producing original content, optimizing revenue streams for the region's audiences and discovering new creators.
New trends in online video monetization, measurement, engagement and many more aspects of the emerging OTT market will be explored at the Latin Online Video Forum during PortadaLat in Miami on June 8-9, 2016. Get your tickets at early bird price now!

Gretchen Gardner @gardnergretchen

Gretchen is a communications specialist and owner of GMG Strategic Communications. She currently lives in Buenos Aires, Argentina, where she works with Argentine and international ventures on shaping their content, branding and marketing strategies to position them for success in global markets. She is also a lover of all things information and has worked consistently in journalism since college, most recently as a writer at Portada and as the deputy editor of The Bubble, the first informal, English-language news portal in Buenos Aires. She hails from Washington, D.C. and has a bachelor's degree in history and Hispanic studies from Hamilton College as well as a master's in international relations from the Argentine university Universidad Torcuato Di Tella.
Gretchen is a communications specialist and owner of GMG Strategic Communications. She currently lives in Buenos Aires, Argentina, where she works with Argentine and international ventures on shaping their content, branding and marketing strategies to position them for success in global markets. She is also a lover of all things information and has worked consistently in journalism since college, most recently as a writer at Portada and as the deputy editor of The Bubble, the first informal, English-language news portal in Buenos Aires. She hails from Washington, D.C. and has a bachelor's degree in history and Hispanic studies from Hamilton College as well as a master's in international relations from the Argentine university Universidad Torcuato Di Tella.

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