SALES LEADS: Church & Dwight, El Jimador Tequila, Outspoken Party!…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

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  • Church & Dwight

descarga (4)New Jersey-based company Church & Dwight Co. is reviewing its media agency business after a decade with the same shop, Adage reports.The company owns brands like Arm & Hammer, Trojan and Oxiclean.It has worked with WPP's Maxus for about 10 years. The packaged-goods giant is spending over US$200 million a year. More than 20% of the company's media budget is allocated to digital platforms.Church & Dwight follows an unprecedented number of marketers reviewing their media agency business this year, including Procter & Gamble, Unilever, Coca-Cola, L'Oreal and Sony, among others.


  • El Jimador Tequila

El Jimador Tequila kicks off one of the biggest celebrations among bicultural consumers in the United States, Day of the Dead or "Día de los Muertos." This holiday, commemorated on Nov. 2, honors those who have passed away and celebrates them through altars, music, food and art. To make this year memorable, el Jimador is launching a national contest giving adults 21 and older a unique opportunity to win a Day of the Dead painted coa (tool used for harvesting agave plants) created by American artist, David Lozeau.Furthermore, el Jimador is launching a microsite that will serve as a one-stop-shop for consumers 21+ who want to enhance their celebrations with thematic cocktails, authentic food recipes, and party tips.

  • AVON

descarga (5)Singer Fergie launches the next chapter in her partnership with Avon with Outspoken Party! by Fergie, a new fragrance for women that captures the electric feel of a party through deliciously fruity and floral notes.To celebrate the fragrance launch, Avon hosted an event in New York, featuring an exclusive panel discussion with Fergie and three Avon Representatives. Outspoken Party! is the fifth scent in Fergie’s best-selling Outspoken line with Avon. To celebrate the launch, throughout the month of October, Avon is donating US$5* to the Avon Foundation for Women with each Outspoken by Fergie full size EDP purchase to help conquer breast cancer.The Avon Representatives in attendance are starring in this new branding effort, which is largely powered through digital channels, tapping into high-reach editorial, video and social media platforms.

  • Avocados From Mexico

afm-contestAvocados From Mexico is making its second Super Bowl appearance, after its success during the big game in February with an ad from its "First Draft Ever" campaign.GSD&M will be in charge of the effort while Havas Media handles the buying chores. The ad will run during the first commercial break of the Feb. 7, 2016 telecast on CBS and is part of a new marketing push, "Always There," touting the year-round availability of Mexican-grown avocados.For the upcoming game, 30-second ad slots have been selling for US$5 million.Avocados From Mexico views the Big Game telecast as one key component in a broader campaign.

  • JetBlue/Seaborne Airlines

_u6w7zXG_400x400JetBlue and Seaborne Airlines have begun selling flights under a codeshare agreement that will offer customers increased travel options and new destinations throughout the Caribbean. Connections will be made via San Juan's Luis Muñoz Marín International Airport (SJU).Customers flying on JetBlue and Seaborne will enjoy the benefit of traveling on a single ticket . Flights are available for purchase  on will place its 'B6' designator code on eight Seaborne Airlines routes allowing JetBlue customers to reach more destinations in the Caribbean on a single itinerary:Anguilla (AXA),Tortola, British Virgin Islands (EIS),Dominica (DOM),Nevis (NEV),St. Kitts (SKB),St. Maarten (SXM),St. Thomas, U.S. Virgin Islands (STT),St. Croix, U.S. Virgin Islands (STX).The routes add to JetBlue's already extensive list of destinations in the Caribbean and Latin America including Grenada, Curacao, Antigua and Mexico City. Additionally, flights to Quito, Ecuador begin in February 2016.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


Wall Street Firms Invest in Two Hispanic Supermarket Chains

Wall Street Firms Invest in Two Hispanic Supermarket Chains

Private-equity firms KKR and Victory Park Capital will be investing in California-based Hispanic grocery chains Mi Pueblo Food Centers and Cardenas Markets, a KKR spokeswoman announced. According to a statement both companies will continue to work independently.

Healthcare Marketing under Trump:  Karen Ignagni, President and CEO at EmblemHealth Evaluates the Situation

Healthcare Marketing under Trump: Karen Ignagni, President and CEO at EmblemHealth Evaluates the Situation

Health plan providers are among the organizations that will be most impacted by president-elect Trump's new administration. In addition, healthcare marketing under the ACA (Affordable Care Act), is to a large extent Multicultural and Hispanic marketing. Portada interviewed Karen Ignagni, President and CEO at EmblemHealth, to understand how one of the U.S. largest nonprofit health plan providers evaluates the new situation.

Dentsu Aegis Network Acquires Gravity Media (UPDATED)

Dentsu Aegis Network Acquires Gravity Media (UPDATED)

Dentsu Aegis Network announced the acquisition of Findr Group, owner of Gravity Media.Acquisition of multicultural agency will form a backbone of Dentsu Aegis’ specialised multicultural marketing offering in US.