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October 26, 2015

7 Things to Know about Ad-Blocking in Latin America

Almost $22 billion in global ad revenues have been blocked so far this year, representing about 14% of all global ad budgets, according to a study by Anti Ad-blocking firm PageFair. Outstream Video Advertising Firm Teads, recently published a manifesto for sustainable advertising attempting to unite the advertising and marketing industries to engage (not enrage) consumers. What is the state of Ad-Blocking in Latin America and what is being done against it?

DISH Moves to Automated TV Ad Sales

What: DISH Media Sales initiates industry’s first programmatic impression-by-impression linear TV marketplace that allows targeted, addressable inventory to be purchased utilizing real-time bidding technology. Why it matters: DISH’s

Movie Marketing

Movie Marketing to Hispanics: Why the Glass is Still Half Empty

While Hispanic moviegoers typically amount to 22% of movie opening weekend sales, Hispanic targeted media budgets only amount to between 10% and 15% of the overall media buy of the big studios. If Hispanic moviegoers make or break many Hollywood premieres, why are movie studio executives not understanding the Hispanic opportunity and investing in it? This was a key question panelists at Portada’s Multicultural Influencer Forum at Digital Hollywood tried to answer.