Sales Leads LatAm: N3XO, Philadelphia Cheese, Nike…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA'S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: N3XO/Bolivia ::: Philadelphia/Brazil - Mondelez ::: Nike/Global ::: Crystal Pepsi/Global :::

  • N3XO/Bolivia

ppMSL Group agency, part of Publicis Groupe, has opened offices in Santa Cruz de la Sierra,Bolivia. This opening is part of an expansion strategy within and outside Uruguay. The agency clients include Hellmann's, HSBC, Lipton, Mantra Group, RegencyHotels, Mercosur Digital, Samsung, Sedal, SUP, Unilever, Zonamerica, 4G Americas, Cencosud, Clear DirecTV, Dove, and Gameloft.N3XO’s offices in Bolivia will be in charge of Uruguayan Maria Vigo and Agustin Castillo, based in Santa Cruz de la Sierra just over a year.

  • Philadelphia/Brazil

ooMondelez Brazil has introduced a much rounder packaging for its Philadelphia cream cheese that is more convenient to the consumer when dosing the cheese with a spoon.The change in packaging reinforces the visual identity of the Brand as containers are placed more efficiently on store shelves. Mondelez new packaging was launched in September 2014 in Brazil and since January 2015 are available in all shops. Mondelez Brazil chose IML packaging due to its excellent print quality. In addition it has chosen doublesided IML, this is IML labels printed on both sides. This allows more flexibility in messaging the end consumer.

  • Nike/Global

descargaNike won an eight-year deal to make uniforms for the NBA (National Basketball Association) taking over for Adidas after that company's contract runs out in 2017. Nike will become the first apparel partner to have its logo appear on all on-court uniform designs. The company, which has been a marketing partner of the sports league since 1992, also will make apparel for the WNBA and NBA's development league.Adidas said in March that it decided not to renew its 11-year NBA partnership Nike will now have the global rights to design and make jerseys, in addition to warm-up outfits and shooting shirts.

  • Crystal Pepsi/Global

lwjRblno_400x400Crystal Pepsi is apparently returning , though details on when and how the 1990s-era cola will return remain murky.Introduced in 1992, the clear cola only lasted a few years. PepsiCo sent its strongest signal yet that Crystal might soon be available again by responding to one of its biggest fans, competitive eating star Kevin Strahle. Mr. Strahle, on Twitter.The apparently imminent launch could follow Coca-Cola's move late last year to bring back Surge, a 1990s-era citrus-flavored soda. It is unclear if Pepsi plans to make a similar e-commerce play, or if Crystal Pepsi will get wider distribution. In the early 1990s, the launch was backed with a US$40 million ad budget. Crystal's return comes after soda brand Zevia in May announced it was going "color-free" across its 17-flavor portfolio.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.