06/15/2015

Research: Copa America 2015 – Soccer Fans in Latin America Deciphered

With the start of the Copa America 2015, June 11 until July 14 in Chile and one of the most anticipated sports events of the year, soccer passion and emotion will be running high throughout Latin America. While the popularity of soccer is very widespread throughout the Southern continent, what soccer means to fans and how they live their passion is very different. Havas Sports & Entertainment has published the study: “Fans, Passions and Brands”, which surveyed 21,000 fans across 16 countries, and aims to understand the motivations and behaviors of soccer fans and their relationship with brand sponsors.

Changing Places LatAm:Leo Burnett Tailor Made Brazil, Miquel Daura, Susan Credle…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: Leo Burnett Tailor Made Brazil – Cirilo

Sales Leads LatAm: N3XO, Philadelphia Cheese, Nike…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin

CVS Buys 1,660 Pharmacies from Target, Ties Walgreens in Store Count

CVS Health Corporation and Target Corporation announced that CVS Health is to acquire Target’s pharmacy and clinic businesses for approximately $1.9 billion. Through this agreement, CVS Health will acquire Target’s more than 1,660 pharmacies across 47 states and operate them through a “store-within-a-store” format, branded as CVS/pharmacy. In addition, a CVS/pharmacy will be included in all new Target stores that offer pharmacy services.

What Sports Marketers Need to Know about Copa America Taking Place Right Now in Chile!

With Copa America under way for the fifth day today, the soccer marketing world is looking down to Chile where the tournament is being played from June 11 to July 4. The key sponsors, lessons learned at the last World Cup and the expectations for Copa Centenario to be played next year in the U.S. Read all the answers!

CHANGING PLACES: Allan Navarrete, Angela Recio Sondon, Roberto Ruiz…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check

SALES LEADS: MassMutual, Pfizer, Boost by Casa Cuervo, Crystal Pepsi…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers

RESEARCH: For the first time Newspaper Circulation Revs. are Higher than Advertising Revs.

Newspapers generated an estimated US$179 billion in circulation and advertising revenue in 2014 — larger than the book publishing, music or film industries. Ninety-two billion dollars came from print and digital circulation, while 87 billion came from advertising, a survey released by the Worlds Association of Newspapers (WAN-IFRA) said.

June 15, 2015