Kellogg’s Jon Suarez Davis: “I Would Love to be Able to Buy Ads on YouTube”

Jon Suarez Davis, VP Global Media Strategy at Kellogg Company, and a speaker at #PortadaLat which is taking place in Miami, would love to be able to buy advertising on YouTube. "We can't because of their lack of third party verification. They do not allow third party tags," Suarez told Portada.  Kellogg's and other major marketers have been asking publishers including  YouTube to enable them to check viewability rates.

3According to Suarez, Kellogg uses other platforms for online video including Brightroll and Hulu. The executive did say that Kellogg is an active partner with Google in other areas. He also understands that there are privacy and security issues that can make YouTube "walled garden" approach understandable.

I find Latin America fascinating from a media perspective.

Fascinating Space

Suarez Davis gave a much expected presentation on how his company builds brand leadership in a disruptive world. "I find Latin America fascinating from a media perspective," Suarez, who is married to an Argentinean, said. At the base of Kellogg's strategy is "Human understanding that leads to Consumer Insights." His strategy is based on the three "Is" : Illuminate, Innovate and Iterate.  Suarez-Davis stressed the importance of Activation: "Activation is about bringing the idea to life. And our LatAm team particularly excells at it."

Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2014. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.