#Portadalat: In Pics- Summit Day 1!
Here are the pics of the first day of our Annual Latam Advertising and Media Summit! Check out the pics about day 1. The breaks
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Here are the pics of the first day of our Annual Latam Advertising and Media Summit! Check out the pics about day 1. The breaks
#PortadaLat kicked off with theLatin Online Video Forum and continued with presentations and panels about Mobile Marketing in the afternoon. Check out the pics below!
Jon Suarez Davis, VP Global Media Strategy at Kellogg Company, and a speaker at #PortadaLat which is taking place in Miami, would love to be able to buy advertising on YouTube. “We can’t because of their lack of third party verification. They do not allow third party tags,” Suarez told Portada. Kellogg’s and other major marketers have been asking publishers including YouTube to enable them to check viewability rates.
Different aspects of Online Video Marketing were front and center during the first day of #PortadaLat in Miami’s Hyatt Regency Hotel. Major Thought Leaders including Jan Riemens, CEO of ZoominTV, Maya Kosovalic, Digital and Media Communications Manager at L”Oreal Travel Americas, Adriana Grineberg, Head of Operations Miami at Facebook and Carlos Espindola, Gerente eHub Latin America, 3M took the stage.
Nuances of culture are important for anyone trying to reach Hispanics, from political candidates to mainstream brands to media. Fox Buys Majority in National Geographic Magazine
What: WPP’s Xaxis has launched a pay-for-performance media model called Light Reaction. Why it matters: As performance marketing currently assumes about 10% of Xaxis’ more than