Changing Places LatAm: Guillermo Melero, César Fuster, Jorge Soto, Carlos Fernández, Luis Alonso Vega…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Guillermo Melero - McCann Worldwide Chile ::: FCB Brazil - César Fuster ::: Young & Rubicam - Jorge Soto - Carlos Fernández - Luis Alonso Vega :::  Ed Erhardt - ESPN  ::: Michael Wall - agency Mother  :::

Click here for previous Latam Changing Places editions

1481ba7Guillermo Melero is the new CEO of McCann Worldwide Chilean subsidiary. He will replace Fernando Fascioli, who has taken over as the new President of the agency for Latin America. Melero is leaving his position as CEO in Boliche, the shop for which he worked for two years. The executive had previously worked for McCann Chile from 2003 to 2010.Then, he moved to Euro RSCG to work as general manager for two years. Now he is back in McCann.He has a degree in marketing and advertising from the University of Arts, Sciences and Communication (UNIACC) of Chile.

0159697Agency FCB Brazil has promoted César Fuster as the new Director of Planning. He will report directly to Rapha Barreto, vice president of the area, and will be responsible for SKY, Smiles, DPA, ZAP, HP, Pom Pom and Biocolor accounts. He will lead a team of six people. Fuster worked for agencies like Triade-comm (Talent), GAD' Brand Consulting and idealistic team. He eventually ended up at FCB Brazil, where he has been working for more than three years.

YR_400x400Young & Rubicam has announced that Jorge Soto will take over as Creative Director for the Cristal beer account.He will work together with Norberto Noriega, also creative director for Cristal. Soto has been part of Y&R for 9 years, where he was responsible for brands like Toyota,Movistar, Rimac, Alicorp and Liga Contra el Cáncer, among others.

Other people have also joined Young & Rubicam’s team:

Carlos Fernández will take over as Senior Copywriter. He comes from J. Walter Thompson Peru.

1579aa7Luis Alonso Vega has joined the company as Creative Writer. He previously worked at S&S Quorum.

 

 

 

 

descarga (3)Ed Erhardt, president, global sales & marketing at ESPN, will broaden his role to include oversight of consumer marketing, research and ad sales business operations. He will be responsible for  some of the duties previously held by the departing Sean Bratches.
descarga (5)Lowe and Partners CEO Michael Wall is leaving the company to become  equity partner and global CEO of agency Mother. Mother has offices in London, New York and Buenos Aires.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.