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May 18, 2015

Analysis

ANALYSIS: Tribune Gets a Major Hispanic Footprint in SoCal after the Purchase of San Diego’s UT

The US $85 million Tribune is spending amount to a relatively high valuation for print properties, reflecting the value of the Southern California print and digital franchise. While smaller than the English-language publications of the Union Tribune, Tribune is also adding the Spanish-language weekly Enlace as well as s a weekly Spanish language lifestyle and entertainment magazine, Vida Latina San Diego. Tribune Publishing now owns a substantial portfolio of Southern Californian properties targeting the Hispanic Population.

Soccer

Upfronts: The latest Sports Offerings from ESPN, impreMedia, Univision, BeInSports, Telemundo…

As the ultimate reality TV, sports is the one place where advertisers and agencies are confident that consumers will watch their commercials without skipping or time-shifting, although Steve Mandala EVP Advertising Sales at Univision said at the Upfronts that Univision is unaffected by fragmentation. Let’s take a look at what the networks boasted in terms of Sports content offerings at last week’s Upfronts in New York City.

KELLOGG’S JON SUAREZ-DAVIS: “The Opportunity is to Understand Human Behavior Much Better than We Ever Have” (VIDEO)

Jon Suarez-Davis is VP global media and digital strategy at Kellogg Company. In this role, he is responsible for global media strategy, including the U.S. Hispanic and Latin American markets, and all forms of digital marketing – consumer and shopper. Suarez is going to be one of the major speakers at our #Portadalat events in Miami on June 3 – 4. Check out the video of our Interview with Suarez Davis below!