Archive for 04/06/2015

Changing Places LatAm: Kim Kadlec, Jodie Stranger, Norberto Noriega, Wendy Clark…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. SMG – Kim Kadlec, Jodie Stranger ::: Norberto Noriega – Y&R Peru ::: Wendy Clark – Coca-Cola ::: Mathias Harbek ,Yago Fandiño – JWT ::: Cristina Omura – FCB Brazil  ::: Click here for previous Latam Changing Places editions Starcom MediaVest Group, a division of Publicis Groupe […]


Sales Leads LatAm: SC Johnson, Sony Mobile, Yoplait…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt […]


SALES LEADS: Major League Baseball, SC Johnson, L’oreal USA, GNC…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 12 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]


CHANGING PLACES: Heather Thompson, Priscilla Rodriguez, Robin Radzinski Wong, Reny Diaz…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s new Career Board!) For prior Changing Places editions, click here. Bauer Xcel Media, Bauer Media Group’s digital division, announced the worldwide launch of J-14 Espanol. Live now, es.j-14.com is […]


Major League Baseball Launches Big Hispanic Campaign

Hispanics are widely represented in baseball, including more than 20 percent of players. If you include players with some Hispanic heritage, that jumps to 30 percent. While MLB has long reached out to Latinos, Opening Day 2015 on ESPN Sunday Night Baseball revealed the kickoff of the organization’s first Hispanic ad campaign via LatinWorks.


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7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.