Changing Places LatAm: Roberto Ricossa, Jonathan Halvorson, Hernán Rodas, Mauricio Alfaro, Santiago Cortés…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Roberto Ricossa-Aruba Networks ::: Jonathan Halvorson - General Motors ::: Hernán Rodas,Mauricio Alfaro - Circulo de Creativos Paraguay ::: Santiago Cortés - Geometry Global Peru::: Gonzalo Ricca - Ogilvy Brasil  ::: William Harvey - VCCP  ::: Romina Perrone - 361 Argentina :::

Click here for previous Latam Changing Places editions

Roberto RicossaRoberto Ricossa was recently appointed as Managing Director - LATAM at Aruba Networks,a Sunnyvale, CA based network communications company. Ricossa previously worked as Worldwide Inside Sales Leader at Avaya.

Jonathan-HalvorsonJonathan Halvorson has joined General Motors as director of global media strategy and branded entertainment. He was most recently global client director at Starcom MediaVest. Halvorson replaces Jaime del Valle Sansierra who left in late-2014.


descargaHernán Rodas and Mauricio Alfaro are the new “Circulo de Creativos Paraguay” directors. Rodas and Alfaro were appointed president and vice president respectively,  until the end of 2016.

Prior to this appointment, Rodas was director of  Círculo de Creativos del Paraguay from 2013 to 2014, along with Oscar Vera.

Alfaro, current CEO of Lowe G Paraguay, worked as account director at Ojo de Pez for 4 years and then in 2012, he was appointed CEO at EMOTICOM.

SANTIAGO CORTESAfter leading projects for The Coca-Cola Company at Ogilvy Tokyo, Santiago Cortés returns to Latin America to lead the team of Geometry Global Peru. In this new role, he will be lead the entire team of the agency. Prior to this appointment, he worked at Ogilvy & Mather Colombia since 2006, as account director for Coca-Cola LATAM and in 2011, he was relocated in Ogilvy New York to lead the US Hispanic business of Coca-Cola.

riccaGonzalo Ricca is the new creative director of the San Pablo’s office of Ogilvy Brasil, after serving as Chief Creative Director at Don Buenos Aires for more than three years .He will be part of the team led by Aricio Fortes, creative vice president of the agency.



williamWilliam Harvey has joined VCCP as innovation lead. Based in London, his mission will be to bring emerging technologies to all customers and employees of VCCP. With this, he will seek to encourage the development of solutions that connect creativity and technology. He will also be the spokesman for VCCP at international level regarding innovation.

B_0oKr5XEAAbMZERomina Perrone has joined 361 Argentina to lead the planning team. Perrone began his professional career in the strategic planning team at Grey Buenos Aires. She also served as senior strategic planner at JWT Argentina, where he worked for brands like Ilolay, BERROCA, Halls, among others.


Editorial Staff @portada_online

Portada Staff


Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.