
SOUNDING OFF: Kim Xrossing: “LatAm Consumers are Changing Quickly, do Media Buyers get it?”
Kim Xrossing is a Marketing Executive currently working on enterprise projects at Terrapinn, Inc. in New York City notes that Latin American consumers are evolving quicker than a sneeze. To match this change, media planners must have an updated look on what the market looks like. Below some insights to take note of, according to Xrossing.