A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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::: Mary Kay:Grey Brazil – Itambé, Faixa Azul,Danubio ::: Kingdom – Merck pharmaceutical, Bayer Animal Health ::: Isobar Brazil – Schin ::: GMC :::
- Mary Kay
Mary Kay expanded in Latin America by opening Mary Kay Colombia last Friday March 13. Mary Kay made an initial investment of $8 million to start its operations in Colombia. Mary Kay executives from the U.S., Mexico, Brazil and Argentina worked in partnership with Mary Kay Colombia executives in all aspects of the expansion, from market research to tailoring the Mary Kay opportunity to the Colombian market. Mary Kay enters the market with 150 select beauty products in the color cosmetics, skin care, fragrance and body care categories.
- Grey Brasil
From March onwards, Grey Brazil will work with three new clients: The agency will handle Itambé, Faixa Azul and Danubio communications. Faixa Azul and Danubio are two brands that belong to Vigor de Alimentos, one of the country’s largest dairy companies. In addition, the same group owns 50% of Itambé, well-known for its condensed and powdered milk.
Mexican agency Kingdom has added two of the Merck pharmaceutical brands, with presence in 15 countries in Latin America, to its portfolio as well as Bayer Animal Health complete portfolio that includes: Equilibrium (multivitamin), Mira (food), Advantage Multi and Drontal , among others .Kingdom works with two of Merck global brands along with SelectNY’s Hamburg office.
After a three-month review, Isobar Brazil has won , Kirin Brazilian group’s Schin beer account. The agency will be responsible of the brand’s digital communications, including planning, media, business intelligence, creativity and innovation. There will be over 20 professionals in charge of the porfolio. According to the agency, the main objectives are to strengthen the brand presence in the country, associate the beer with innovative actions and bring it closer to the target audience.
Trucks and pick-ups brand GMC has kicked off its largest advertising campaign in 15 years called Precision, which began with a 60-second spot on TV that appeared in an episode of police series Secrets and Lies, of ABC . It is the first of three new spots that will air throughout 2015, with digital, social media andprint. This will be the first campaign showing the entire GMC line since 2000, when it debuted with the tagline: We are Professional Grade. That phrase has been incorporated in this new ad, created by Leo Burnett, which has been the agency of record for the brand for many years .The new commercial shows the San Francisco Giants pitcher Jeremy Affeldt, who won the seventh game World Series last year.