Bombardier opens new Office in Sao Paulo, expands Latin American presence

What: Commercial Aircraft Bombardier  has opened its newest Regional Sales and Marketing Office in Sao Paulo.
Why it matters: With an economic growth sustained with the upcoming 2016 Summer Olympics in Brazil, Bombardier's Commercial Aircraft Market forecast for the period 2014-2033 predicts deliveries to the region of 1,100 aircraft or 8.4 per cent of global demand.

2.0_CRJ NextGen-INTRO_SLIDE-06_ENG_960px-525pxBombardier Commercial Aircraft has opened its newest Regional Sales and Marketing Office in Sao Paulo, Brazil as part of its continued focus on regionalizing. Bombardier's Sao Paulo Office will allow its locally-based sales, marketing and customer services team ease of access to its existing and upcoming South American-based stakeholders. The new office in Sao Paulo is located in the neighbourhood of Alto de Pinheiros.

An inauguration ceremony marking the office opening was hosted by Stephane Larue, Canadian Consul General in Sao Paulo. Representing Bombardier Commercial Aircraft were Ray Jones, Senior Vice President, Sales, Marketing and Asset Management; Alex Glock, Regional Vice President, Sales, Latin America, Daniel Fischer, Regional Sales Director and Pablo Bottacchi, Regional Sales Director. The ceremony was also attended by Bombardier customers and suppliers, government officials and media representatives.

Bombardier also confirmed that it will have strong representation at the ALTA Airline Leaders Forum being held in The Bahamas in mid-November.

"Bombardier's sales strategy over the last two years has centered around expanding its global reach in the world's growing markets. Latin America is key to this ongoing strategy and our Sao Paulo-based sales and marketing team will be even better equipped to anticipate and respond to the needs of their stakeholders in a very competitive marketplace," said Mr. Jones.

"Latin America's need for domestic transportation is central to its economic growth plans and aviation is expected to play a central role as the region's economic growth is expected to be among the highest, at an average of 3.7 per cent over the next 20 years," said Mr. Glock.

Latin America is sustaining economic growth that is projected to continue with the upcoming 2016 Summer Olympics in Brazil. This major international sporting event is spurring regional growth, including investment in secondary aviation infrastructure, and the development of low fare carriers, providing wider access to affordable air travel.


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).