Bombardier opens new Office in Sao Paulo, expands Latin American presence

What: Commercial Aircraft Bombardier  has opened its newest Regional Sales and Marketing Office in Sao Paulo.
Why it matters: With an economic growth sustained with the upcoming 2016 Summer Olympics in Brazil, Bombardier's Commercial Aircraft Market forecast for the period 2014-2033 predicts deliveries to the region of 1,100 aircraft or 8.4 per cent of global demand.

2.0_CRJ NextGen-INTRO_SLIDE-06_ENG_960px-525pxBombardier Commercial Aircraft has opened its newest Regional Sales and Marketing Office in Sao Paulo, Brazil as part of its continued focus on regionalizing. Bombardier's Sao Paulo Office will allow its locally-based sales, marketing and customer services team ease of access to its existing and upcoming South American-based stakeholders. The new office in Sao Paulo is located in the neighbourhood of Alto de Pinheiros.

An inauguration ceremony marking the office opening was hosted by Stephane Larue, Canadian Consul General in Sao Paulo. Representing Bombardier Commercial Aircraft were Ray Jones, Senior Vice President, Sales, Marketing and Asset Management; Alex Glock, Regional Vice President, Sales, Latin America, Daniel Fischer, Regional Sales Director and Pablo Bottacchi, Regional Sales Director. The ceremony was also attended by Bombardier customers and suppliers, government officials and media representatives.

Bombardier also confirmed that it will have strong representation at the ALTA Airline Leaders Forum being held in The Bahamas in mid-November.

"Bombardier's sales strategy over the last two years has centered around expanding its global reach in the world's growing markets. Latin America is key to this ongoing strategy and our Sao Paulo-based sales and marketing team will be even better equipped to anticipate and respond to the needs of their stakeholders in a very competitive marketplace," said Mr. Jones.

"Latin America's need for domestic transportation is central to its economic growth plans and aviation is expected to play a central role as the region's economic growth is expected to be among the highest, at an average of 3.7 per cent over the next 20 years," said Mr. Glock.

Latin America is sustaining economic growth that is projected to continue with the upcoming 2016 Summer Olympics in Brazil. This major international sporting event is spurring regional growth, including investment in secondary aviation infrastructure, and the development of low fare carriers, providing wider access to affordable air travel.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.