“Matomy-Publicis Groupe partnership accelerates performance advertising penetration”- U. Vázquez
What: Publicis Groupe and Matomy new partnership is part of a strategy to accelerate performance advertising growth and penetration globally.
Why it matters: performance advertising,one of the most complex aspects of online marketing, is a business model that caught the attention of a global agency Publicis Groupe to complement the platforms and services offered to its customers worldwide.
The recent partnership announced between Publicis Groupe and Matomy is a strategic move that will accelerate the growth of performance advertising (marketing performance), not only in United States and Latin America markets but globally, suggested Ulises Vazquez Matomy partner and CEO of the firm in Mexico.
Through a written response to Portada’s questions, Vazquez said that even after this partnership Matomy remains an independent company, "Our growth strategy in the long-term is preserved and reinforced."
In the first place, he explained, this investment is backed by a giant like Publicis’s and “positions us as one of the global leaders in the industry."
According to Vazquez, both Matomy and Publicis will reap benefits for clients, shareholders and employees through this partnership.
"For Matomy, we will have access to Publicis Groupe resources and expertise in the advertising market, as well as its impressive global clients portfolio. Besides, this it will have an impact on the growth of our global presence," he said.
While Publicis will be able to provide its customers with a complete digital advertising solution including performance advertising that meets current and future needs of advertisers.
"We are very excited about the opportunities this partnership brings, not only for the company and our employees, but to customers and to the overall traditional and online advertising market," Vazquez said.