The recent partnership announced between Publicis Groupe and Matomy is an strategic move that will accelerate growth and performance advertising penetration (marketing performance), not only in United States and Latin America markets but globally, suggested Ulises Vazquez Matomy partner and CEO of the firm in Mexico.
Starcom Media Vest has lost the Telefonica Latin America media business as Telefonica has entered into a wider global agreement with the Havas Group which has resulted in the US$ 260 million European media account – and the US$ 65 million O2 business – moving from Publicis Groupe’s ZenithOptimedia to Havas Media. Telefonica’s Latin American business will also be managed by Havas Media.
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Karina Moises- Yume ::: Lazaro Stern- Datorama :::
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
The Portada Evolving America Summit at Digital Hollywood was held this past Tuesday at the Ritz Carlton, Marina del Rey, CA under the theme “Successful Marketing now means
The crucial role of Mobile Media in Multicultural Marketing was explored during a panel moderated by Alberto Pardo, CEO and Founder of Adsmovil at Portada’s Evolving America Summit at Digital Hollywood.
DishLATINO will offer its subscribers financial advice and guidance from Julie Stav through a new educational campaign. Stav, a financial expert in the Hispanic community, will be featured in a series of public service announcement ads created by DishLATINO, part of DISH Network L.L.C., a wholly owned subsidiary of DISH Network Corp. specifically for its customers.
People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
McFarlandUSA’s marketing campaign will be led by Hispanic insights. The movie is produced and distributed by Walt Disney Pictures. Multicultural is a top priority for The Walt Disney Company.