Macy’s, Maybelline, Moet Hennessy at #Portada14”s Music and Entertainment Marketing Forum, Early Bird expires this Week!

The agenda of the Hispanic Music and Entertainment Marketing Forum on Sept. 17 in New York City (which together with the 8th Annual Hispanic Advertising and Media Conference on Sept. 18 comprehends #Portada14) is designed to provide marketing, media and entertainment executives key market intelligence and the best networking opportunities to succeed in the marketplace.

Get your Combo Ticket at Early Bird Price now! Earl Bird expires this Friday August 8!

Major marketers including Maria Rios, Director Multicultural Marketing & Media Strategy, Macy's; Maybelline New York's Daniel Villaroel and Manny Gonzalez, Director Multicultural Marketing, Moet Hennessy as well as key Research, Music, Entertainment and Agency players will explore the following key themes:

- Making Celebrity Marketing Work: The Crucial role of Digital Media

- Radiograpy of Hispanic Music and Entertainment Consumption:  New Data and intelligence on the Hispanic music and entertainment consumer.

- Inside the mind of a Hispanic Internet Radio Planner

- Branded Entertainment: Crucial Changes in the Paradigm

- Music Genres Hispanics Love


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.