LatinTRENDS Magazine closes distribution deals with Target, Duane Read, Shop Rite Supermarkets and King Kullen

What: The multimedia company and its flagship magazine LatinTRENDS is landing distribution at participating Target, Duane Reade and ShopRite stores in New York and New Jersey and the King Kullen stores of Long Island, which add to its’ current distribution in over 800 outlets.
Why it matters: The partnership gives LatinTRENDS Magazine an additional reach of 832,000 readers per month and the opportunity to execute geo-targeted marketing campaigns for clients.

ZncVWsvS_400x400LatinTRENDS, a multimedia company and its flagship magazine covering “pop culture with a Latin twist,” is landing distribution at participating Target, Duane Reade and ShopRite stores in New York and New Jersey and the King Kullen stores of Long Island. This is added to its’ current distribution in over 800 outlets.

This partnership is a distribution hub of non-traditional outlets with a combined monthly audience of over 1.6 million clients per month. Thus giving LatinTRENDS Magazine an additional reach of 832,000 readers per month, at a discounted rate of 50% of partners top line monthly clients visits.

This partnership is a distribution hub of non-traditional outlets with a combined monthly audience of over 1.6 million clients per month
 

With these partnerships in place the company can and does execute geo-targeted marketing campaigns for clients.

Juan Guillen, LatinTRENDS’ Founder & CEO, told Portada that LatinTRENDS is not adding any circulation through this agreement but a redistribution to compensate the loss of one distributer, who went out of business. “We have replaced that loss with two new distributers and through them we secured the new outlets.”

LatinTRENDS traditional circulation is 84,000. The company also counts with a non-traditional distribution method of 1,200 plus partners in New York and close to 300 in New Jersey, mainly medical and dental clinics, barbershops and beauty salons. LatinTRENDS’ total combined reach with print ( including traditional and nontraditional), digital and social media is 1.9 million.

LatinTRENDS is a multi-platform media company that connects with the aspirational Spanish-dominant and acculturated Hispanic community. It integrates multimedia company that serves as a platform for sharing relevant content for men and women drawn to “pop culture with a Latin twist."The brand has a monthly bilingual print magazine for men and women, a weekly e-Newsletter, daily content on www.latintrends.com and daily social media content on www.facebook.com/LatinTRENDS, www.instagram.com/latintrends and www.twitter.com/LatinTrends2010.

Brands and companies that partner with LatinTRENDS include McDonalds, CUNY, New York Presbyterian Hospital, Telemundo 47, US Army, Spanish Broadcasting Systems (SBS), Cibao Meat Products, Univision Radio, Vaughn College, Clear Channel, Resort World Casino, Absolut and Delta. In the health category: Offices of Dr. Pimentel, Healthfirst, Health Plus Amerigroup, and Fidelis Care.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA



#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.