Marilyn Aldir is Televisa Publishing’s new Digital Marketing Director

Marylin AldirMarilyn Aldir is the new Digital  Marketing Director at Televisa Publishing based in Miami.  Aldir was appointed to this new position after Rudy Arda left Televisa Publishig earlier this year to join YuMe as Client Services Director Latin America. Before Televisa Aldir, worked as Associate VP US Sales Americas at Prisa Americas and before that as Director, International Advertising Sales at ESPN and at Terra Networks also as Director of International Sales.

Elevate and reposition Televisa's Digital Properties

Aldir's main task will be to elevate and reposition Televisa's digital properties as premium compliments to advertisers campaign initiatives. Aldir tells Portada that this task will be pursued in order to obtain three objectives. "First, to impact digital revenue by creating viable partnerships with publishers and providing turn-key solutions that enhance our multi-platform offerings. Second,  Champion content development for Televisa's digital properties utilizing our existing assets and/or developing and creating new ones. The final objective is to foster winning relationships with our teams and partners for mutual growth and success."

Join us at the HISPANIC SPORTS MARKETING FORUM.. The first day of #Portada16 (Sept. 14, 2016 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding Hispanic demographic!


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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