May 12, 2014

Blinkx acquires mobile ad-targeting startup Lyfe

Blinkx, the the Internet media platform that connects consumers with brands through generated content, has acquired Santa Monica, Calif-based Lyfe Mobile, a 3-year-old startup that offers targeted ads based on users geographic location and other location-based analytics, in an all-cash transaction.

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Extreme Reach buys digital video ad platform BrandAds

Extreme Reach, the video platform for integrated TV, digital and mobile video advertising , has bought video ad intelligence company BrandAds based in Emeryville, Calif.The company had already invested US $485 million when it bought DG (now Sizmek’s) TV ads business,which expanded significantly its market share on the TV side.

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