Publicis Groupe and Omnicom Group have called off their US $35 billion “merger of equals, ” deal only nine months after having made the official announcement .
May 12, 2014
Ebuzzing, the video advertising technology company, has opened an office in Mexico to strengthen its presence in LatAm due to the extraordinary demand in the region.
Victor Kong, President of Cisneros Interactive, and Cesar Salazar, Venture Partner, 500 Startups are the latest additions to a very impressive agenda for Portada’s 2014
Multicultural media partner EPMG has announced they have partnered with impreMedia, the Hispanic news and information company, to launch the most comprehensive print, digital and experiential 2014 World Cup program to date.
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Mercedes Pájaro – Starcom ::: Isela Abarca
The merger would have put together an entity which would have had more than 60% of Hispanic Media Buying power as both Publicis and Omnicom manage some of the largest Hispanic media buying and planning accounts. Now that media planning and buying power is going to be much more fragmented, because, as Forbes points out, “Big is not a strategy”.
Blinkx, the the Internet media platform that connects consumers with brands through generated content, has acquired Santa Monica, Calif-based Lyfe Mobile, a 3-year-old startup that offers targeted ads based on users geographic location and other location-based analytics, in an all-cash transaction.
Extreme Reach, the video platform for integrated TV, digital and mobile video advertising , has bought video ad intelligence company BrandAds based in Emeryville, Calif.The company had already invested US $485 million when it bought DG (now Sizmek’s) TV ads business,which expanded significantly its market share on the TV side.
Both AOL and Sizmek have revealed their 2014 first quarter revenue. Apparently, eyes are now set on programmatic products, video and mobile as they have driven both companies solid 2014 Q1 revenues.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
Spain’s Grupo Prisa, the owner of several radio and digital media properties in Latin America and the U.S. Hispanic market, just sold its majority stake in leading Spanish Pay-TV provider Canal+. The proceeds of the sale will be used to reduce Grupo Prisa’s debt.
Marilyn Aldir is the new Digital Marketing Director at Televisa Publishing based in Miami. Aldir was appointed to this new position after Rudy Arda left Televisa