Yahoo properties rank as 2nd largest reached by Smartphone in the U.S.

What: According to Comscore, Yahoo has expanded its mobile audience reach, ranking as the second largest web property reached by Smartphones last February in the United States.
Why it matters:Google Sites ranked as the top mobile media property, while Facebook was the top individual app reaching 75.7 percent of the audience .

Photo: Daniel-Y-Go-Licensed-CC

Photo: Daniel-Y-Go-Licensed-CC

According to comScore, Inc. latest data from comScore MobiLens® and Mobile Metrix® February 2014,Yahoo has considerably spread out its mobile reach,positioning as 2nd Smartphone web property. Google Sites remained as the top mobile media property, while Facebook was the top individual app.

Data also reveals that Apple ranked as the top smartphone manufacturer with 41.3 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.1 percent platform market share.

 

Top Smartphone Properties & Apps

  • Google Sites ranked as the top web property on smartphones, reaching 89 percent of the mobile media audience (mobile browsing and app usage)
  • Yahoo Sites followed with 85.7 percent
  •  Facebook came in 3rd with 85 percent
  • Amazon Sites 4th with 64.9 percent

It is interesting to notice that Facebook has reached 75.7 percent of the app audience ranking as the top smartphone app.

Top 15 properties

% Reach

Top 15 Apps

% Reach

Smartphone Browsing + App Audience

100.0%

Smartphone App Audience

100.0%

1

Google Sites

89.0%

Facebook (Mobile App)

75.7%

2

Yahoo Sites

85.7%

Google Play(Mobile App)

52.1%

3

Facebook

85.0%

Google Search(Mobile App)

49.8%

4

Amazon Sites

64.9%

Youtube(Mobile App)

48.4%

5

AOL,Inc.

54.1%

Pandora Radio(Mobile App)

45.0%

6

Apple Inc.

51.0%

Apple App Suite(Mobile App)

44.8%

7

Mcrosoft Sites

48.1%

Gmail(Mobile App)

42.9%

8

Turner Digital

45.6%

Google Maps(Mobile App)

41.3%

9

Pandora.com

45.3%

Yahoo Stocks(Mobile App)

29.5%

10

Wikimedia Foundation Sites

42.1%

Instangram(Mobile App)

28.1%

11

eBay

35.5%

Yahoo Weather Widget(Mobile App)

26.3%

12

CBS Interactive

35.2%

Apple Maps(Mobile App)

24.9%

13

Glam Media

34.0%

Facebook Messenger(Mobile App)

24.1%

14

Weather Company, The

33.9%

Twitter(Mobile App)

22.7%

15

Ganett Sites

31.6%

The Weather Channel(Mobile App)

21.0%

Top 15 Smartphone Properties & Apps.February 2014.Total US Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: comScore Mobile Metrix

Additional results

Smartphone OEM Market Share

163.2 million people in the US owned smartphones (68.2 percent mobile market penetration) during the three months ending in February, up 7 percent since November:

  •  Apple ranked as 1st OEM with 41.3 percent of U.S. smartphone subscribers (up 0.1 percentage points from November)
  •  Samsung ranked second with 27 percent market share (up 1 percentage point)
  •  LG followed with 6.8 percent (up 0.3 percentage points)
  •  Motorola came in 4th with 6.3 percent
  •  HTC 5th  with 5.4 percent.

Share(%) of Smartphones Subscribers

Share(%) of Smartphones Subscribers

Share(%) of Smartphones Subscribers

Nov-13

Feb-13

Point Change

Total Smartphone subscribers

100.0%

100.0%

N/A

Apple

42.1%

41.3%

0.1

Samsung

26.6%

27.0%

1.0

LG

6.5%

6.8%

0.3

Motorola

6.7%

6.3%

-0.4

HTC

6.4%

5.4%

-1.O

Top Smartphone OEMs.3 Month Avg. Ending Feb. 2014 vs. 3 Month Avg. Ending Nov. 2013.Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens

Smartphone Platform Market Share

  • Android ranked as the top smartphone platform in February with 52.1 percent market share (up 0.2 percentage points from November)
  •  Apple 2nd with 41.3 percent (up 0.1 percentage points)
  • BlackBerry 3rd with 2.9 percent
  • Microsoft followed  with 3.4 percent (up 0.3 percentage points)
  •  Symbian 5th  with 0.2 percent.

Share(%) of Smartphones Subscribers

Share(%) of Smartphones Subscribers

Share(%) of Smartphones Subscribers

Nov-13

Feb-13

Point Change

Total Smartphone subscribers

100.0%

100.0%

N/A

Android

51.9%

52.1%

0.2

Apple

41.2%

41.3%

0.1

Blackberry

3.5%

2.9%

-0.6

Microsoft

3.1%

3.4%

0.3

Symbian

0.2%

0.2%

0.0

Top Smartphone Platforms.3 Month Avg. Ending Feb. 2014 vs. 3 Month Avg. Ending Nov. 2013
Total U.S. Smartphone Subscribers Age 13+.Source: comScore MobiLens

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.