Maria Iregui will lead the content and creative for MTV in Latin America
What: Viacom International Media Networks (VIMN) The Americas appoints industry executive Maria Iregui as Brand Manager and SVP of Programming & Production for MTV Latin America.
Why it matters: The executive will be in charge of all the brand in the region.
Iregui will be overseeing the content and creative for the brand in the region. She succeeds former MTV Latin America & Tr3s Brand Manager and SVP of Programming & Production, Fernando Gaston, who has decided to leave the company for personal reasons. Maria Badillo, VP of Programming & Production for Tr3s (VIMN’s US Hispanic network) will have oversight of the brand in the interim. Both will report into Sofia Ioannou, Managing Director of VIMN the Americas.
“Iregui is a highly knowledgeable, consumer-focused executive with market expertise and versatile experience in content, marketing and digital needed to drive sustainable and long-term growth for MTV.” said Ioannou. “I’d like to thank Fernando for his valuable contributions to the company over the years and wish him well in his future endeavors."
“I’m looking forward to joining the creative and seasoned teams at VIMN.” said Iregui. “MTV has a sharp focus on the millennial consumer and together we will drive innovation, increase market share and optimize market strategies to take the brand to its next phase of growth.”
Iregui brings over 20 years of strategic management experience, including 16 years in television, to MTV Latin America with a proven track record of leading content strategies for multi-media entertainment brands. Prior to joining VIMN, she served as VP of Programming for Telemundo Networks, leading the content and programming strategy for the company’s brand portfolio.
A Colombia-native, Iregui holds a bachelor’s degree in Business Administration from CESA in Bogotá, Colombia, as well as a specialization in Marketing from TEC de Monterrey.