Changing Places LatAm: Luciana Schwartz, Stefano Zunino, Mariana Bricchetto…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Luciana Schwartz - Wunderman Brasil  :::  Mariana Bricchetto  - Dentsu Argentina ::: Claudio Sordo - Geometry México ::: Laura Santoni - Marriott International, Inc. ::: Ángel Riesgo / Philippe Lapierre - DDB Chile :::

Stefano Zunino -Born in Italy, but with 16 years of career in Latin American countries such as Argentina and Brazil, Stefano Zunino leads the integration of two regions of JWT: LatAm and Brazil, following his recent appointment as CEO of JWT LatAm. He will also maintein its position as CEO of Digital Worldwide.
Luciana Schwartz - Brasil -Luciana Schwartz has been hired at Wunderman Brazil as Media VP. Schwartz has been working as COO and VP Market for IG. Schwartz also has worked before for NeogamaBBH, Y&R, DPZ, AlmapBBDO and McCann-Erickson. She has worked with clients like Alpargatas, Audi, Bayer, Bradesco, Danone, Goodyear, LG, Tam, Unilever and Vivo.

 

Marina Bricchetto -Dentsu Argentina has appointed Mariana Bricchetto as new planning director. Bricchetto has 19 years of experience and has worked for McCann-Erickson, Ogilvy&Ogilvy Action and Geometry Global. The agency is leaded by Guillermo Muro in the country. 

Bricchetto has worked before with Coca-Cola, Unilever, Kimberly Clark, General Motors, BAT, Nestlé, L´Oreál and  Mastercard.

Geometry-Global -Geometry Mexico, the new agency created by the former OgilvyAction and G2, has named Claudio Sordo as its new general director.

The Global CEO of WPP Group new company, Steve Harding, attended the launching of this firm to reaffirm the importance the Mexican market has for Global Geometry. Among its clients:  British American Tobacco (BAT), Cervecería Cuauhtémoc Moctezuma, Coca-Cola, Diageo, KFC, LG, Liverpool, Nestlé and Unilever.

marriot -Laura Santoni  has been named global sales VP for Latin America and the Caribbean of Marriott International, Inc. Marriott has three offices in Miami, City of Mexico and Sao Paulo).

 

Fernández y Riesgo - Chile -DDB Group Latin America has announced Eduardo Fernández, director of DDB Chile, is retiring after 23 years.  Philippe Lapierre will replace Fernandez.

 


Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.