Sales Leads LatAm: Fiat – Chrysler, Pfizer Mexico, Cititravel, Faber-Castell…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Fiat / Chrysler - Global ::: Pfizer Consumer Healthcare - Ogilvy Mexico ::: Faber-Castell - David ::: Cititravel DMC - Argentina and Brazil ::: Original Resorts - Latin America :::

Fiat - Chrysler - Global

Fiat has completed its buyout of Chrysler, making the U.S. business a wholly-owned subsidiary of the Italian carmaker as it gears up to use their combined resources to turn around its loss-making operations in Europe.

Fiat said on Tuesday that it had completed the acquisition of the remaining 41.46 percent stake in Chrysler from a retiree healthcare trust affiliated with the United Auto Workers (UAW) union. The trust, known as a voluntary employee beneficiary association, or VEBA, received $3.65 billion in cash for the stake, $1.9 billion of which came from Chrysler and $1.75 billion from Fiat.

Original Resorts - Latin America

Original Resorts will work with TM Latin America for its marketing strategy. Alma Mendoza is the current Sales and Marketing Director of the Hotel chain.

Cititravel DMC - Argentina and Brazil

Latin America Cititravel DMC has chosen Focus LATAM as its agency of record for Argentina and Brazil. The agency will be in charge of the marketing, sales and commercial representation of the brand in the Latin American countries.

 Pfizer Consumer Healthcare - Mexico

Pfizer Consumer Healthcare has appointed Ogilvy Mexico as its creative agency for the Latin American region. Horacio Genolet, CEO of Ogilvy Mexico will lead the account. Ogilvy Mexico also works with Advil, Centrum and Caltrate.

Faber-Castell - Brazil

Faber-Castell will launch a new campaign in Brazil "Handmade ideas". The brand will work with the Brazilian agency David for the creative work.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.



Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.