Sales Leads LatAm: Fiat – Chrysler, Pfizer Mexico, Cititravel, Faber-Castell…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Fiat / Chrysler - Global ::: Pfizer Consumer Healthcare - Ogilvy Mexico ::: Faber-Castell - David ::: Cititravel DMC - Argentina and Brazil ::: Original Resorts - Latin America :::

Fiat - Chrysler - Global

Fiat has completed its buyout of Chrysler, making the U.S. business a wholly-owned subsidiary of the Italian carmaker as it gears up to use their combined resources to turn around its loss-making operations in Europe.

Fiat said on Tuesday that it had completed the acquisition of the remaining 41.46 percent stake in Chrysler from a retiree healthcare trust affiliated with the United Auto Workers (UAW) union. The trust, known as a voluntary employee beneficiary association, or VEBA, received $3.65 billion in cash for the stake, $1.9 billion of which came from Chrysler and $1.75 billion from Fiat.

Original Resorts - Latin America

Original Resorts will work with TM Latin America for its marketing strategy. Alma Mendoza is the current Sales and Marketing Director of the Hotel chain.

Cititravel DMC - Argentina and Brazil

Latin America Cititravel DMC has chosen Focus LATAM as its agency of record for Argentina and Brazil. The agency will be in charge of the marketing, sales and commercial representation of the brand in the Latin American countries.

 Pfizer Consumer Healthcare - Mexico

Pfizer Consumer Healthcare has appointed Ogilvy Mexico as its creative agency for the Latin American region. Horacio Genolet, CEO of Ogilvy Mexico will lead the account. Ogilvy Mexico also works with Advil, Centrum and Caltrate.

Faber-Castell - Brazil

Faber-Castell will launch a new campaign in Brazil "Handmade ideas". The brand will work with the Brazilian agency David for the creative work.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.