Ad-Tech: BrightTag enters Brazilian market with ROIx partnership
Data network ROIx has picked BrightTag to power real-time, cross-channel marketing.
Data network ROIx has picked BrightTag to power real-time, cross-channel marketing.
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Andrés Arias – Jorge Rincón – Adsmovil
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
ComScore, in collaboration with the Coalition for Innovative Media Measurement (CIMM), will expand its cross-platform measurement service. The industry will provide unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and tablet. This will allow media companies, marketers and advertising agencies to experience the service for their brands as well as opening participation from CIMM member companies in addition to non-CIMM members.
RadioShack just announced its new positioning under the “Do It Together” line. After being part of the American retail landscape for more than 90 years, the iconic brand is struggling to survive due to dramatic changes in consumer electronics retailing. Portada interviewed Javier Figueroa, Director of Integrated Marketing at RadioShack, to ask him how he plans to reverse this trend.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Andrés Arias has been appointed as the