February 3, 2014

Comscore expands Cross-Platform Measurement Service in partnership with CIMM

ComScore, in collaboration with the Coalition for Innovative Media Measurement (CIMM), will expand its cross-platform measurement service. The industry will provide unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and tablet. This will allow media companies, marketers and advertising agencies to experience the service for their brands as well as opening participation from CIMM member companies in addition to non-CIMM members.

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RadioShack’s Figueroa: “Our campaign is ment to inspire consumers to think big about technology.”

RadioShack just announced its new positioning under the “Do It Together” line. After being part of the American retail landscape for more than 90 years, the iconic brand is struggling to survive due to dramatic changes in consumer electronics retailing. Portada interviewed  Javier Figueroa, Director of Integrated Marketing at RadioShack, to ask him how he plans to reverse this trend.

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