A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Fiat / Chrysler – Global ::: Pfizer Consumer Healthcare – Ogilvy Mexico ::: Faber-Castell – David ::: Cititravel DMC – Argentina and Brazil ::: Original Resorts – Latin America :::
Fiat – Chrysler – Global
Fiat has completed its buyout of Chrysler, making the U.S. business a wholly-owned subsidiary of the Italian carmaker as it gears up to use their combined resources to turn around its loss-making operations in Europe.
Fiat said on Tuesday that it had completed the acquisition of the remaining 41.46 percent stake in Chrysler from a retiree healthcare trust affiliated with the United Auto Workers (UAW) union. The trust, known as a voluntary employee beneficiary association, or VEBA, received $3.65 billion in cash for the stake, $1.9 billion of which came from Chrysler and $1.75 billion from Fiat.
Original Resorts – Latin America
Original Resorts will work with TM Latin America for its marketing strategy. Alma Mendoza is the current Sales and Marketing Director of the Hotel chain.
Cititravel DMC – Argentina and Brazil
Latin America Cititravel DMC has chosen Focus LATAM as its agency of record for Argentina and Brazil. The agency will be in charge of the marketing, sales and commercial representation of the brand in the Latin American countries.
Pfizer Consumer Healthcare – Mexico
Pfizer Consumer Healthcare has appointed Ogilvy Mexico as its creative agency for the Latin American region. Horacio Genolet, CEO of Ogilvy Mexico will lead the account. Ogilvy Mexico also works with Advil, Centrum and Caltrate.
Faber-Castell – Brazil
Faber-Castell will launch a new campaign in Brazil “Handmade ideas”. The brand will work with the Brazilian agency David for the creative work.