Sales Leads: Macy’s, Unilever, Sprint….

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Interactive Directory of Corporate Marketers and Agency Executives is 50% off, this week only (until Dec. 13) !To take advantage of the offer call Armando Gutierrez at 1-800-937-5322 or e-mail him at  armando@portada-online.com

  • Macy's

NuestraThalia.com Photo GalleryMacy's inked a multi-year agreement for an exclusive new women's fashion brand inspired by Thalía, an international actor, recording artist, music producer, author and philanthropist. The new brand -- called Thalía Sodi -- is expected to launch exclusively in 300 Macy's stores across the United States and on macys.com in spring 2015 with dresses, tops, pants, shoes and jewelry. Additional categories are expected in future years."Thalía is one of the biggest stars on a global stage -- a favorite artist and personality not only in the Latino community, but among fans everywhere who love her music, her style, her passion and her charisma," said Terry J. Lundgren, chairman, president and CEO of Macy's Inc. Thalía Sodi products will be designed and produced by Macy's Private Brands organization based on Thalía's viewpoint and lifestyle. She will provide marketing support, including serving as the brand's model, spokeswoman and advocate.

  • Unilever

CPG company Unilever will cut back staffing by 12%, or more than 800 jobs, including many in the U.S.; will trim the number of product varieties it sells by 30%; and will reduce its agency and commercial production fees. The company also plans to spend more ad dollars in digital to cut costs.Unilever, which employs a staff of 7,000, is a massive advertiser, having spent $9.1 billion on advertising and promotion in 2012, and its agency and production costs are estimated to be $2.4 billion annually. Keith Weed, chief marketing and communications officer, believes the company can be streamlined without any negative impact.

  • Sprint

sprintSprint debuted a new ad initially exclusive to one person’s Twitter Feed. The wireless company will first feed a new video ad from its current TV campaign, starring James Earl Jones and Malcolm McDowell, to the Twitter account of Danielle Gray for her to share with her friends. In the spot, the two actors read a text exchange between Gray and her boyfriend. The video tweet will be sent out at 6 p.m. Wednesday. Gray and her friends will have the exclusive until midnight, when it will be posted to Sprint’s Facebook page with Gray tagged. Digitas in Boston is handing the social media for the campaign.

  • Unilever U.S. Shopper Marketing

Geometry Global, the entity resulting from the merger last June of WPP Group’s G2, JWTAction and OgilvyAction retail marketing operations, has won the Unilever’s shopper marketing business in the U.S, Adweek reports.The below-the-line business is estimated at US. $400 million media account or $40 million in revenue, sources said. Unilever is one of WPP’s largest clients.

Read previous issues of Sales Leads!

GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS! For detailed contact information on Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics with more than 3,000 Leading Agency and Marketing/Advertising Directors. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!). If you are a Subscriber to the Directory login and access the Directory.

Interactive Directory of Corporate Marketers and Agency Executives is 50% off, this week only (until Dec. 13)! To take advantage of the offer call Nicolas Miranda at 1-800-937-5322 or e-mail him at  nicolas@portada-online.com

SEE A DEMO OF THE DIRECTORY!


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.


IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.