Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

December 9, 2013

World Cup Draw

Soccer World Cup: Mexico and U.S underdog status bodes well for marketing

After Friday’s World Cup Finals Draw in Costa do Sauipe in Bahia (Brazil) sports marketers continue to look into ways to best leverage the mega event: Nike and Adidas are getting ready for their next marketing battle. The Draw placed Mexico and the United States in groups with very strong opponents. Does their underdog status bode well for marketing strategies and ad creatives?