Verizon Wireless’ Viva Móvil Debuts with YaSabe Mobile App

YaSabe has been selected by Viva Móvil by Jennifer Lopez as provider of local information, the companies announced today.

Under the agreement, whose financials were not revealed, Verizon Wireless' Viva Móvil will help to promote and distribute YaSabe local search applications to its subscribers. YaSabe will help promote Viva Móvil's new retail locations and wireless services to Hispanic consumers searching online.

"YaSabe offers a gateway that helps Hispanic consumers find local businesses, coupons and more on-the-go," said Bosco Souto, President of Viva Móvil, in a prepared statement. "We are pleased to recommend to our Viva subscribers to download and use the YaSabe local search applications."

Viva Móvil products are available both on Facebook and GetViva.com, and will be available in physical stores that will open in cities like New York (June 15), Miami, and Los Angeles.

YaSabe, which earlier this year received an investment by Brightstar Corp., offers Hispanic consumers a location-aware mobile experience that lets them find and discover businesses and special offers nearby. It is estimated that 40% of YaSabe's usage comes from Hispanic consumers making queries on their mobile devices and the vast majority of this traffic is emanating from the top-10 Hispanic cities.


Editorial Staff

Portada Staff

MORE FROM PORTADA

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Three Golden Rules for Soccer Influencer Marketing

Three Golden Rules for Soccer Influencer Marketing

Influencers have become a major force in sports and soccer marketing. Mexico's Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.