Breaking: Brightstar buys stake in YaSabe

Brightstar Corp., the world’s largest specialized wireless distributor and the largest Hispanic-owned business in the US, has made an investment in local information provider YaSabe.  Brightstar's investment is part of a larger round of financing that will be concluded in the first quarter of 2013. This is YaSabe's first preferred round which includes individual investors and institutions.

<h2>Mobile and its relationship with Local Search</h2>

Approximately 40% of YaSabe's usage comes from Hispanic consumers making queries on their mobile devices and the vast majority of this traffic is emanating from the top-10 most Hispanic cities.

According to Tejani, Local search, where users are looking for local merchants and service providers, is an obvious and fundamental requirement for the mobile web.  YaSabe offers access to bilingual local business information that is culturally relevant.  What service providers speak Spanish? What are the best Latin restaurants near by?  Is any close by business offering a coupon?"
YaSabe offers Hispanic consumers a location-aware mobile experience that lets them find and discover businesses and special offers near by - no matter where they are.  Users can come to YaSabe.com using their mobile browser or download YaSabe's local search apps for iPhone or Android phones.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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