Changing Places: Cesar Sroka (Omnicom), Cynthia Nelson, Fernando Gaston (VIMN)…

Cesar Sroka is now the new Group Account Director at Omnicom Group. Until recently Sroka worked as SVP Connections Director at MediaVest where he mostly worked on the Walmart account.

Hispanic Marketing veteran Cynthia Nelson is leaving TodoBebe. She recently exited the parenting media company, and formed a partnership with Les Garland, co-founder of both MTV and VH1, and his company AfterPlay Entertainment.

Dieste announced a series of senior-level hires that, according to the agency CEO Greg Knipp, will enable Dieste’s clients to achieve superior business results and greater brand affinity.  Among the twelve new hires are Francisco (Pancho) Cardenas, former Executive Creative Director at Lead2Action in Mexico and Hugo (Pachi) Tamer, former Vidal creative and social media expert. Dieste will also be adding the contributions of Monica Sanchez, former P&G Mexico marketer, with large expertise in planning and Guillermo Tragant, Buenos Aires-based CEO of Furia, to enhance the agency’s marketing strategy and communication platform development.  “Over the past eight months we've been recruiting executive level professionals with a very particular set of abilities and skills, from marketing strategy to digital, social and mobile platform development, skills needed to attend to the new demands of today’s marketing communication landscape,” says Greg Knipp.

These new hires will be a part of a reorganized agency structure with data, digital, social and mobile at its core. “We believe that digital (mobile and social) must be a competency, not a department. The talent that we are bringing on board is part of an overall program to create a more ‘data & digitally-native’ agency team,” according to Tony Dieste, Agency Chairman.  

This agency reorganization will also expand the roles of Olavarieta and Wegerbauer. Olavarrieta, Chief Content Curator in Dieste’s growing NY office, will be guiding communication platform development for a several number of clients. Wegerbauer will now assume the role of Chief Idea Officer.

In reflecting upon the founding of the agency,Viacom International Media Networks (VIMN) The Americas announced that Fernando Gaston, currently SVP of Content & Creative for MTV, VH1 and Comedy Central Latin America, will expand his role to become Brand Manager of the company's US Hispanic network Tr3s: MTV, Música y Más. He succeeds former Tr3s GM & EVP Jose Tillan, who has decided to leave the company for personal reasons. Federico Cuervo, currently VP of Programming and Production for MTV, VH1 and Comedy Central Latin America, will replace Gaston as Brand Manager of Comedy Central Latin America. Both will report into Sofia Ioannou, Managing Director of VIMN The Americas.Terra named Alfredo Pedroso  as its new Director of International Sales - Latam. Pedroso joins the team as part of Terra's latest expansion efforts which included the addition of three executives last month. He will report to Liz Sarachek Blacker, Chief Revenue Officer for Terra in the USA.  Pedroso will be responsible for developing, closing and maintaining strategic advertising and sponsorship accounts, focusing on pan regional sales (Latin America) from the U.S. He will work with the local marketing and pre-sales teams to identify and create regional solutions for U.S. clients interested in Latin America. Most recently, Pedroso served as the client experience officer at Diego + Kbar + Partners where he focused on client management and business development.


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Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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