Editora Abril and Publicitas Sign a Sales Agreement

September 1st 2010- Editora Abril S/A, has signed an exclusive sales agreement with Publicitas Charney/Palacios in Miami as their official advertising representative in that market. 

Editora Abril and Publicitas Charney/Palacios will work jointly and very closely in the market to offer media agencies and advertisers offers across their magazine portfolio and online portals throughout Brazil. 

Publicitas Charney/Palacios has already sustained a successful relationship with Editora Abril spanning almost three decades and this renewed exclusive partnership will enhance the sales coverage of their comprehensive media portfolio of Editora Abril. 

Pan-regional advertisers with a focus on Brazil, will be able to capitalize on the offerings of the media group in Latin America. Editora Abril publishes seven magazines in Brazil. VEJA, is the third largest weekly news magazine in the world and the largest outside of the United States. Abril Digital provides an online platform to more than 80 sites with over 12 million annual unique visitors. 

“We are confident that through the unparalleled leadership position of Editora Abril in Brazil, this exclusive partnership between our companies will bring extensive value to advertisers in the market“ stated Amelie Ferro, CEO of Publicitas Charney/Palacios. 

“Based on the proven market expertise and credibility of Publicitas Charney/Palacios in the market, we are very confident that this partnership will enhance the strength and media dynamics of the Brazilian market and the multitude of targed and value driven opportunities across the Editora Abril portfolio“ stated Rogerio Gabriel Comprido, Advertising Director of Editora Abril S.A. 

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Editorial Staff @portada_online

Portada Staff

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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.