Editora Abril and Publicitas Sign a Sales Agreement
September 1st 2010- Editora Abril S/A, has signed an exclusive sales agreement with Publicitas Charney/Palacios in Miami as their official advertising representative in that market.
Menu
September 1st 2010- Editora Abril S/A, has signed an exclusive sales agreement with Publicitas Charney/Palacios in Miami as their official advertising representative in that market.
Levi Strauss & Co has launched a global review of its media planning and buying accounts, with a view to consolidating the business currently shared between roster agencies.
National Advertisers are increasingly focusing on local media to target Hispanic consumers. Technological developments, a wide array of media offerings, and the high audience engagement of local media newspapers, local radio, local TV and digital including local search- are the main reasons behind this trend.