Obama Campaign Targets Hispanic Voters on the Web
In the run-up to this Tuesday’s hotly-contested presidential contest in Texas and Ohio, the Obama campaign has decided to go after Hispanic voters Online.
It has placed video banner ads on the websites of the Houston Chronicle , the Dallas Morning News, and Ohio.com. This is the first time that the campaign has run video ads, having relied heretofore on PR and Radio/Television efforts.
The ads were placed by Centro, which also facilitated radio and TV buys for the campaign on the WorldNow Ohio and Texas networks.
Clinton/Obama’s Hispanic Spending Horserace(Jan. 2008)
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