Changing Places [41-A]
Christopher T. Young{Entravision}, Elisa Torres{ABC Radio Networks}, Jerly Marquez{Media Edge}, Cheryl Jean Claude{The Vox Collective}, Issel Rodriguez{La Agencia de Orci and Asociados}
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Christopher T. Young{Entravision}, Elisa Torres{ABC Radio Networks}, Jerly Marquez{Media Edge}, Cheryl Jean Claude{The Vox Collective}, Issel Rodriguez{La Agencia de Orci and Asociados}
Places ads on newspaper websites in Texas through Centro agency.
Plans to increase frequency and distribution.
Says it will focus on its radio and television properties.
Cites its ongoing effort to build and maintain collection of Latin Images, through partnerships with photographers and other stock imagery distribution companies.
While prevalent in the world of broadcast sales, upfronts have yet to take hold in the Hispanic digital space. But why? Portada speaks to various media buyers to answer that question.
New television shows and other video content are being added every week, as the company kicks off its first marketing efforts, begins to sell advertising on the website and prepares to close on pending content agreements.
Christopher T. Young{Entravision}, Elisa Torres{ABC Radio Networks}, Jerly Marquez{Media Edge}, Cheryl Jean Claude{The Vox Collective}, Issel Rodriguez{La Agencia de Orci and Asociados}