Financial News in Spanish for U.S. Hispanics, Venezuelans, Colombians and Spaniards

There are not that many business publications in Spanish.and even less focused exclusively on the financial markets. One of the very few is Mercado de Dinero, which is published in five different countries (Spain, USA, Venezuela, Colombia and the United Kingdom). With these many editions it can be really regarded as a pan-regional publication. The publication is published by the Spanish consumer group Ausbanc.

The anchor publication is in Spain where it is published biweekly. Outside Spain, different national editions are published on a monthly basis, Manouch Neme, Executive Director of Mercado de Dinero USA tells Portada. “We are focused 100% on consumers of financial products as well as on entrepreneurs and Hispanic business people.”

“Some of our content is shared with the other editions but a large part of it is local content,” Neme notes.

The Pembroke Pines, FL-based 2 year-old US edition of the publication has a circulation of 30,000 and is distributed for free (mostly over direct mail) to financial institutions mostly based in the state of Florida. Mercado de Dinero USA also works together with the U.S. Hispanic Chamber of Commerce to distribute the publication nationwide.

Panregional Buys

Neme adds that she is able to sell Mercado de Dinero USA advertising to many Spanish and Venezuelan companies. At the same time many Florida-based real estate companies are interested in reaching buyers in Venezuela, Spain and Colombia through Mercado de Dinero’s editions in those countries. Main advertising clients of Mercado de Dinero USA include New York Life, Coldwell Banker and AFLAC.

Related Articles: Business Media: Hispanic Target to Expand into other Cities in 2008 (May, ‘07).


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.