Changing Places [56-A]
Cindy L. Smith{Creative Civilization}, Linda Siete{Reflejos}, Borja Perez{Yahoo! Telemundo}
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Cindy L. Smith{Creative Civilization}, Linda Siete{Reflejos}, Borja Perez{Yahoo! Telemundo}
Cindy L. Smith{Creative Civilization}, Linda Siete{Reflejos}, Borja Perez{Yahoo! Telemundo}
A Q&A with Craig Desens, Chief Development Officer of NSA (who buys Hispanic print for Sears, Wal-Mart, Kmart and Home Depot) on the Hispanic pre-print business, the recent alliance with Papel Media and opportunities and challenges lying ahead.
Wal-Mart plugs eco-friendly products.
For official program of Interliga 2008.
Cindy L. Smith{Creative Civilization}, Linda Siete{Reflejos}, Borja Perez{Yahoo! Telemundo}
On how companies like JumpTV and sales network Internap sell Hispanic online TV and radio advertising.
Mercado de Dinero’s editions in several Spanish-speaking countries allow for multi-country advertising sales.
Blue Shield/ Blue Cross Anthem, AETNA, Kaiser Permanente develop web presences and place print/online advertising.
Places print campaign for Jose Cuervo Platino Reserva de La Familia