New Account Wins: Targeting Hispanics via Print and Digital Media [2-A]

?      Comcast of California to Headquarters Advertising for design work, particular direct mail, (Comcast buys in-house)

?      Language Line Service, an over the phone free interpreter service, to Headquarters Advertising Testing in a couple of spot markets in California.

?      The Census Bureau announced that it has awarded its 2010 Census communications contract, worth an estimated $200 million, to Draftfcb (Global Hue for Hispanic portion) of New York.

?      NFL (National Footbal League) tapped New York based Vidal Partnership for Hispanic Outreach

     ?     Chicago-based Lapiz has been awarded the Allstate Insurance account for the Hispanic Market. The account previously was with Los Angeles-based La Agencia de Orci.


Trackback from your site.

Avatar

Editorial Staff @portada_online

Portada Staff

Leave a comment

MORE FROM PORTADA

Major League Teams Need to Truly Connect with Hispanic Fans

Major League Teams Need to Truly Connect with Hispanic Fans

Any Los Angeles market strategy should have the Hispanic fan at the forefront. For major league teams such as LAFC and the LA Rams, the challenge is to truly connect emotionally with Latinos through shared values.


#PortadaLA 2019 Gathered Experts in Passion-Point Marketing to Discuss Nuances of the Multicultural Consumer and More

#PortadaLA 2019 Gathered Experts in Passion-Point Marketing to Discuss Nuances of the Multicultural Consumer and More

The first Portada event of the year offered a unique opportunity for attendees to network, share knowledge, and learn about new ways to target the multicultural American consumer. Join us next at Portada's Data & Content Marketing Forum in NYC on April 3.